{"id":1257,"date":"2019-03-29T17:23:01","date_gmt":"2019-03-29T16:23:01","guid":{"rendered":"https:\/\/www.displayhersteller.de\/ratgeber\/?p=1257"},"modified":"2026-07-30T09:20:43","modified_gmt":"2026-07-30T07:20:43","slug":"roll-up-banner-oder-faltdisplays","status":"publish","type":"post","link":"https:\/\/www.displayhersteller.de\/ratgeber\/messeausstattung\/roll-up-banner-oder-faltdisplays","title":{"rendered":"Roll-Up Banner oder Faltdisplay"},"content":{"rendered":"<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"Gef\u00e4llt mir\" data-post-id=\"1257\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span data-contrast=\"auto\">Ob <a href=\"https:\/\/www.displayhersteller.de\/de\/roll-up-banner\">Roll-Up Display<\/a><\/span><span data-contrast=\"auto\">\u00a0oder\u00a0<\/span><a href=\"https:\/\/www.displayhersteller.de\/de\/displaysysteme\/faltdisplays-messewaende\"><span data-contrast=\"none\">Faltdisplay \/ mobile Messewand<\/span><\/a><span data-contrast=\"auto\"> die bessere Wahl ist, h\u00e4ngt nicht nur vom Preis ab. Entscheidend sind Einsatzort, verf\u00fcgbare Fl\u00e4che, gew\u00fcnschte Fernwirkung, Transport, Aufbaugeschwindigkeit, Gestaltungsziel, Wiederverwendbarkeit und die Frage, ob eine einzelne Werbebotschaft oder eine komplette Markenfl\u00e4che ben\u00f6tigt wird.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ein Roll-Up Banner ist die richtige L\u00f6sung, wenn eine Botschaft schnell, kompakt und flexibel sichtbar werden soll. Ein Faltdisplay ist st\u00e4rker, wenn eine gr\u00f6\u00dfere Pr\u00e4sentationsfl\u00e4che, ein professioneller Hintergrund oder eine mobile Messewand ben\u00f6tigt wird.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhaltsverzeichnis<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/messeausstattung\/roll-up-banner-oder-faltdisplays\/#Was_ist_ein_Roll-Up_Banner\" >Was\u00a0ist\u00a0ein\u00a0Roll-Up Banner?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/messeausstattung\/roll-up-banner-oder-faltdisplays\/#Was_ist_ein_Faltdisplay\" >Was\u00a0ist\u00a0ein\u00a0Faltdisplay?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/messeausstattung\/roll-up-banner-oder-faltdisplays\/#Schnellentscheidung_Roll-Up_oder_Faltdisplay\" >Schnellentscheidung: Roll-Up\u00a0oder\u00a0Faltdisplay?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/messeausstattung\/roll-up-banner-oder-faltdisplays\/#Der_Hauptunterschied_Einzelbotschaft_oder_mobile_Messewand\" >Der\u00a0Hauptunterschied:\u00a0Einzelbotschaft\u00a0oder\u00a0mobile\u00a0Messewand?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/messeausstattung\/roll-up-banner-oder-faltdisplays\/#Der_grosse_Vergleich_nach_Einsatz_Aufbau_Transport_und_Wirkung\" >Der\u00a0gro\u00dfe\u00a0Vergleich\u00a0nach\u00a0Einsatz, Aufbau, Transport und\u00a0Wirkung\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/messeausstattung\/roll-up-banner-oder-faltdisplays\/#Druckdaten_Gestaltung_und_Lesbarkeit\" >Druckdaten,\u00a0Gestaltung\u00a0und\u00a0Lesbarkeit\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/messeausstattung\/roll-up-banner-oder-faltdisplays\/#Typische_Szenarien_konkrete_Empfehlung\" >Typische\u00a0Szenarien:\u00a0konkrete\u00a0Empfehlung\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/messeausstattung\/roll-up-banner-oder-faltdisplays\/#Kombination_Roll-Up_Faltdisplay_und_Messetheke\" >Kombination: Roll-Up,\u00a0Faltdisplay\u00a0und\u00a0Messetheke\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/messeausstattung\/roll-up-banner-oder-faltdisplays\/#Kaufkriterien_als_Checkliste\" >Kaufkriterien\u00a0als\u00a0Checkliste\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/messeausstattung\/roll-up-banner-oder-faltdisplays\/#FAQ_Roll-Up_Banner_oder_Faltdisplay\" >FAQ: Roll-Up Banner oder Faltdisplay\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/messeausstattung\/roll-up-banner-oder-faltdisplays\/#Fazit\" >Fazit<\/a><\/li><\/ul><\/nav><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Was_ist_ein_Roll-Up_Banner\"><\/span><b><span data-contrast=\"none\">Was\u00a0ist\u00a0ein\u00a0<a href=\"https:\/\/www.displayhersteller.de\/de\/roll-up-banner\">Roll-Up Banner<\/a>?<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:480,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Ein Roll-Up Banner ist ein mobiles Werbedisplay mit bedruckter Grafikbahn, die in einer Kassette aufgerollt wird. Beim Aufbau wird das Motiv herausgezogen und mit einer Stange stabilisiert. Nach dem Einsatz verschwindet die Grafik wieder gesch\u00fctzt in der Kassette.<\/span><\/p>\n<p><span data-contrast=\"auto\">Typische\u00a0Vorteile\u00a0sind\u00a0der\u00a0schnelle\u00a0Aufbau, der\u00a0einfache\u00a0Transport, die\u00a0geringe\u00a0Stellfl\u00e4che\u00a0und der\u00a0vergleichsweise\u00a0g\u00fcnstige\u00a0Einstieg. Roll-Ups\u00a0eignen\u00a0sich\u00a0besonders\u00a0f\u00fcr\u00a0einzelne\u00a0Botschaften,\u00a0Aktionen,\u00a0Produktvorteile,\u00a0Eingangsbereiche,\u00a0Filialfl\u00e4chen,\u00a0Seminare, Promotion und\u00a0kleine\u00a0Messest\u00e4nde.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Was_ist_ein_Faltdisplay\"><\/span><b><span data-contrast=\"none\">Was\u00a0ist\u00a0ein\u00a0<a href=\"https:\/\/www.displayhersteller.de\/de\/displaysysteme\/faltdisplays-messewaende\/pop-up-faltdisplay\">Faltdisplay<\/a>?<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:480,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ein Faltdisplay ist ein mobiles Displaysystem mit deutlich gr\u00f6\u00dferer Pr\u00e4sentationsfl\u00e4che. Es wird h\u00e4ufig als mobile Messewand eingesetzt und kann je nach System aus einem faltbaren Gestell, Textilbespannung, Magnetbahnen, Paneelgrafiken oder modularen Rahmen bestehen. Eine <a title=\"Zipper-Wall\" href=\"https:\/\/www.displayhersteller.de\/de\/displaysysteme\/faltdisplays-messewaende\/zipperwall\">Zipper-Wall<\/a> eignet sich dabei besonders, wenn eine textile Messewand schnell aufgebaut, flexibel transportiert und gro\u00dffl\u00e4chig bedruckt werden soll.<\/p>\n<p>Faltdisplays sind sinnvoll, wenn eine Marke gro\u00dffl\u00e4chig sichtbar werden soll, wenn eine R\u00fcckwand ben\u00f6tigt wird oder wenn der Stand professioneller und geschlossener wirken soll. Sie eignen sich f\u00fcr B2B-Messen, Roadshows, Produktpr\u00e4sentationen, Pressebereiche, Fotow\u00e4nde, Recruiting und Showrooms.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Schnellentscheidung_Roll-Up_oder_Faltdisplay\"><\/span><b><span data-contrast=\"none\">Schnellentscheidung: Roll-Up\u00a0oder\u00a0Faltdisplay?<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:480,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Diese\u00a0Kurzentscheidung\u00a0beantwortet\u00a0die\u00a0wichtigste\u00a0Nutzerfrage\u00a0sofort. Sie\u00a0ersetzt\u00a0keine\u00a0Detailplanung,\u00a0gibt\u00a0aber\u00a0eine\u00a0klare\u00a0erste\u00a0Richtung.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]\n<p aria-level=\"1\"><div class=\"wptb-container-legacy\" data-table-id=\"11791\">\n    <table class=\"wptb-preview-table wptb-element-main-table_setting-11791\" style=\"border-spacing: 3px 3px; border-collapse: collapse !important; min-width: 100%; border: 1px solid rgb(0, 0, 0); \" data-border-spacing-columns=\"3\" data-border-spacing-rows=\"3\" data-reconstraction=\"1\" data-wptb-table-directives=\"eyJpbm5lckJvcmRlcnMiOnsiYWN0aXZlIjoiYWxsIiwiYm9yZGVyV2lkdGgiOjEsImJvcmRlclJhZGl1c2VzIjp7ImFsbCI6MCwicm93IjowLCJjb2x1bW4iOjB9fX0=\" data-wptb-responsive-directives=\"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\" data-wptb-cells-width-auto-count=\"3\" data-wptb-extra-styles=\"\" data-wptb-pro-pagination-top-row-header=\"false\" data-wptb-rows-per-page=\"10\" data-wptb-pro-search-top-row-header=\"false\" data-wptb-searchbar-position=\"left\" role=\"table\" data-table-columns=\"3\" data-wptb-table-alignment=\"center\" data-wptb-td-width-auto=\"120\" data-wptb-table-tds-sum-max-width=\"426\" data-wptb-header-background-color=\"#004f9e\" data-wptb-even-row-background-color=\"#ffffff\" data-wptb-odd-row-background-color=\"#f0f0f0\" data-v2-props=\"eyJ1c2VUaEZvckZpcnN0Um93IjpmYWxzZX0=\" ><tbody data-global-font-size=\"15\" ><tr  class=\"wptb-row \" style=\"background-color: #004f9e; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Situation<\/strong> <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Besser geeignet<\/strong> <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Warum<\/strong> <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Kleine Fl\u00e4che, kurze Aktion, POS oder Empfang <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Roll-Up Banner <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Sehr mobil, schnell aufgebaut, geringe Stellfl\u00e4che <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Professioneller Messehintergrund oder gro\u00dfe Markenfl\u00e4che <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Faltdisplay <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Mehr Fl\u00e4che, st\u00e4rkere Fernwirkung, wirkt wie eine mobile Messewand <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>H\u00e4ufige wechselnde Standorte oder Au\u00dfendiensttermine <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Roll-Up Banner <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Leicht zu transportieren und schnell wieder einsetzbar <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>B2B-Messe, Roadshow oder hochwertiger Markenauftritt <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Faltdisplay oder Kombination <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Bessere Standwirkung, Roll-Up erg\u00e4nzend f\u00fcr Produktbotschaften <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"5\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-612\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Einzelnes Angebot, QR-Code, Produktvorteil oder Wegweiser <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"5\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-613\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Roll-Up Banner <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"5\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-614\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Klare Einzelbotschaft ohne gro\u00dfe Standfl\u00e4che <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"6\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-615\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Fotohintergrund, Pressewand oder B\u00fchne <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"6\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-616\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Faltdisplay <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"6\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-617\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Durchgehende Fl\u00e4che statt einzelner Banner <\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Der_Hauptunterschied_Einzelbotschaft_oder_mobile_Messewand\"><\/span><b><span data-contrast=\"none\">Der\u00a0Hauptunterschied:\u00a0Einzelbotschaft\u00a0oder\u00a0mobile\u00a0Messewand?<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:480,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Der entscheidende Unterschied liegt weniger in der Technik als in der Kommunikationsaufgabe. Ein Roll-Up erkl\u00e4rt meist eine einzelne Botschaft. Ein Faltdisplay bildet eine Fl\u00e4che, die den Stand optisch tr\u00e4gt.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Roll-Up Banner beantworten Fragen wie: Was ist das Angebot? Wo ist der Eingang? Welches Produkt wird beworben? Warum soll der Besucher stehen bleiben?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Faltdisplays beantworten die gr\u00f6\u00dfere Markenfrage: Wer tritt hier auf? Welche Produktwelt wird pr\u00e4sentiert? Welcher Hintergrund rahmt Beratung, Exponate oder Fotos?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Der_grosse_Vergleich_nach_Einsatz_Aufbau_Transport_und_Wirkung\"><\/span><b><span data-contrast=\"none\">Der\u00a0gro\u00dfe\u00a0Vergleich\u00a0nach\u00a0Einsatz, Aufbau, Transport und\u00a0Wirkung<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:480,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Statt\u00a0viele\u00a0Einzeltabellen\u00a0zu\u00a0verwenden,\u00a0fasst\u00a0diese\u00a0Haupttabelle\u00a0die\u00a0wichtigsten\u00a0Entscheidungskriterien\u00a0zusammen.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]<div class=\"wptb-container-legacy\" data-table-id=\"11800\">\n    <table class=\"wptb-preview-table wptb-element-main-table_setting-11800\" style=\"border-spacing: 3px 3px; border-collapse: collapse !important; min-width: 100%; border: 1px solid rgb(0, 0, 0); \" data-border-spacing-columns=\"3\" data-border-spacing-rows=\"3\" data-reconstraction=\"1\" data-wptb-table-directives=\"eyJpbm5lckJvcmRlcnMiOnsiYWN0aXZlIjoiYWxsIiwiYm9yZGVyV2lkdGgiOjEsImJvcmRlclJhZGl1c2VzIjp7ImFsbCI6MCwicm93IjowLCJjb2x1bW4iOjB9fX0=\" data-wptb-responsive-directives=\"eyJyZXNwb25zaXZlRW5hYmxlZCI6ZmFsc2UsInJlc3BvbnNpdmVNb2RlIjoiYXV0byIsInJlbGF0aXZlV2lkdGgiOiJ3aW5kb3ciLCJwcmVzZXJ2ZVJvd0NvbG9yIjpmYWxzZSwiaGVhZGVyRnVsbHlNZXJnZWQiOmZhbHNlLCJicmVha3BvaW50cyI6eyJkZXNrdG9wIjp7Im5hbWUiOiJkZXNrdG9wIiwid2lkdGgiOjEwMjR9LCJ0YWJsZXQiOnsibmFtZSI6InRhYmxldCIsIndpZHRoIjo3MDB9LCJtb2JpbGUiOnsibmFtZSI6Im1vYmlsZSIsIndpZHRoIjozNzV9fSwibW9kZU9wdGlvbnMiOnsiYXV0byI6eyJkaXNhYmxlZCI6eyJkZXNrdG9wIjpmYWxzZSwidGFibGV0IjpmYWxzZSwibW9iaWxlIjpmYWxzZX0sInRvcFJvd0FzSGVhZGVyIjp7ImRlc2t0b3AiOmZhbHNlLCJ0YWJsZXQiOnRydWUsIm1vYmlsZSI6dHJ1ZX0sInJlcGVhdE1lcmdlZEhlYWRlciI6eyJkZXNrdG9wIjp0cnVlLCJ0YWJsZXQiOnRydWUsIm1vYmlsZSI6dHJ1ZX0sInN0YXRpY1RvcFJvdyI6eyJkZXNrdG9wIjpmYWxzZSwidGFibGV0IjpmYWxzZSwibW9iaWxlIjpmYWxzZX0sImNlbGxTdGFja0RpcmVjdGlvbiI6eyJkZXNrdG9wIjoicm93IiwidGFibGV0Ijoicm93IiwibW9iaWxlIjoicm93In0sImNlbGxzUGVyUm93Ijp7ImRlc2t0b3AiOjEsInRhYmxldCI6MiwibW9iaWxlIjoxfX19fQ==\" data-wptb-cells-width-auto-count=\"3\" data-wptb-extra-styles=\"\" data-wptb-pro-pagination-top-row-header=\"false\" data-wptb-rows-per-page=\"10\" data-wptb-pro-search-top-row-header=\"false\" data-wptb-searchbar-position=\"left\" role=\"table\" data-table-columns=\"3\" data-wptb-table-alignment=\"center\" data-wptb-td-width-auto=\"120\" data-wptb-table-tds-sum-max-width=\"426\" data-wptb-header-background-color=\"#004f9e\" data-wptb-even-row-background-color=\"#ffffff\" data-wptb-odd-row-background-color=\"#f0f0f0\" data-v2-props=\"eyJ1c2VUaEZvckZpcnN0Um93IjpmYWxzZX0=\" ><tbody data-global-font-size=\"15\" ><tr  class=\"wptb-row \" style=\"background-color: #004f9e; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Kriterium<\/strong> <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Roll-Up Banner<\/strong> <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Faltdisplay \/ Messewand<\/strong> <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Einsatzzweck <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Einzelbotschaft, Aktion, Hinweis, Produktvorteil, QR-Code <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Hintergrund, Markenfl\u00e4che, Messewand, Fotowand, gr\u00f6\u00dfere Pr\u00e4sentation <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Aufbau <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Sehr schnell, meist durch eine Person, meist ohne Werkzeug <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Schnell bis mittel, je nach System meist werkzeuglos <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Transport <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Sehr kompakt, meist PKW-tauglich und leicht zu lagern <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Mehr Volumen, je nach System Tasche, Koffer oder Trolley <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Stellfl\u00e4che <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Gering; gut f\u00fcr enge R\u00e4ume, Eing\u00e4nge und Laufwege <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Mehr Breite; ideal als R\u00fcckwand oder Standrahmen <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"5\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-612\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Fernwirkung <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"5\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-613\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Gut im Nahbereich, abh\u00e4ngig von Breite und Gestaltung <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"5\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-614\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>St\u00e4rker bei gr\u00f6\u00dferem Abstand und in Messehallen <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"6\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-615\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Gestaltung <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"6\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-616\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Eine Kernbotschaft, Logo, Key Visual, CTA <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"6\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-617\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Gr\u00f6\u00dfere Bildwelt, Markenfl\u00e4che, Produktwelt, Hintergrundwirkung <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"7\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-618\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Kostenlogik <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"7\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-619\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>G\u00fcnstiger Einstieg, gut f\u00fcr mehrere dezentrale Einsatzorte <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"7\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-620\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>H\u00f6here Investition, wirtschaftlich bei wiederkehrenden Messeauftritten <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"8\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-621\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Typische Kombination <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"8\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-622\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Mit Messetheke, Prospektst\u00e4nder oder weiteren Roll-Ups <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"8\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-623\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Mit Messetheke, Beleuchtung, Roll-Up-Erg\u00e4nzung und Exponaten <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"9\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-624\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>B1 \/ Messeanforderung <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"9\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-625\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Je nach Material und Produkt pr\u00fcfen; auf B1-zertifizierten Druck achten <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"9\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-626\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>F\u00fcr Messew\u00e4nde auf B1-zertifizierte Druckmaterialien achten <\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Druckdaten_Gestaltung_und_Lesbarkeit\"><\/span><b><span data-contrast=\"none\">Druckdaten,\u00a0Gestaltung\u00a0und\u00a0Lesbarkeit<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:480,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Gute Gestaltung ist wichtiger als m\u00f6glichst viel Text. Roll-Up Banner und Faltdisplays werden h\u00e4ufig aus Bewegung, aus Entfernung und unter Messebeleuchtung wahrgenommen. Deshalb m\u00fcssen Logo, Headline und Hauptmotiv schnell erfassbar sein.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">F\u00fcr Roll-Ups gilt: Eine Kernbotschaft, ein starkes Bildmotiv, ein klarer Call-to-Action und ein gut lesbarer QR-Code reichen oft aus. Wer konkrete Inspiration braucht, kann den Ratgeber <\/span><a href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/20-kreative-roll-up-design-ideen\"><span data-contrast=\"none\">20 kreative Roll-Up-Design-Ideen<\/span><\/a><span data-contrast=\"auto\">\u00a0erg\u00e4nzend\u00a0nutzen.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">F\u00fcr Faltdisplays gilt: Die Fl\u00e4che darf gr\u00f6\u00dfer und bildst\u00e4rker sein, sollte aber ebenfalls nicht \u00fcberladen werden. Hilfreich ist der separate Inspirationsbeitrag <\/span><a href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/20-kreative-ideen-fuer-ihre-messewand\"><span data-contrast=\"none\">20 kreative Ideen f\u00fcr Ihre Messewand<\/span><\/a><span data-contrast=\"none\">, wenn die Messewand nicht nur informieren, sondern als starke Markenfl\u00e4che wirken soll.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Wichtige Druckdaten-Punkte: Logos m\u00f6glichst als Vektordatei liefern, Bilder in ausreichender Aufl\u00f6sung anlegen, Beschnittzugaben beachten, Farbwirkung auf das jeweilige Material abstimmen, wichtige Texte nicht zu nah an R\u00e4nder oder Bodenn\u00e4he setzen und B1-Brandschutz pr\u00fcfen, wenn das System auf Messen, in \u00f6ffentlichen R\u00e4umen oder bei Veranstaltungen eingesetzt wird.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Typische_Szenarien_konkrete_Empfehlung\"><\/span><b><span data-contrast=\"none\">Typische\u00a0Szenarien:\u00a0konkrete\u00a0Empfehlung<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:480,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Die\u00a0folgenden\u00a0Beispiele\u00a0helfen,\u00a0typische\u00a0Kaufentscheidungen\u00a0schneller\u00a0einzuordnen.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Kleiner\u00a0Messestand\u00a0mit\u00a0begrenztem\u00a0Budget:\u00a0<\/span><\/b><span data-contrast=\"auto\">Ein\u00a0oder\u00a0zwei\u00a0Roll-Ups\u00a0k\u00f6nnen\u00a0ausreichen,\u00a0wenn\u00a0nur\u00a0Logo,\u00a0Kernaussage,\u00a0Produktvorteil\u00a0und QR-Code\u00a0sichtbar\u00a0sein\u00a0m\u00fcssen. Bei\u00a0einem\u00a0dauerhafteren\u00a0Messekonzept\u00a0sollte\u00a0sp\u00e4ter\u00a0ein\u00a0Faltdisplay\u00a0als\u00a0R\u00fcckwand\u00a0erg\u00e4nzt\u00a0werden.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Professioneller\u00a0B2B-Messestand:\u00a0<\/span><\/b><span data-contrast=\"auto\">Ein\u00a0Faltdisplay\u00a0oder\u00a0eine\u00a0mobile\u00a0Messewand\u00a0ist\u00a0meist\u00a0die\u00a0bessere\u00a0Grundfl\u00e4che. Roll-Ups\u00a0erg\u00e4nzen\u00a0einzelne\u00a0Produkte,\u00a0Aktionen\u00a0oder\u00a0QR-Codes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Roadshow\u00a0mit\u00a0wechselnden\u00a0Standorten:\u00a0<\/span><\/b><span data-contrast=\"auto\">Die\u00a0Kombination\u00a0ist\u00a0oft ideal:\u00a0Faltdisplay\u00a0als\u00a0Hauptfl\u00e4che, Roll-Ups\u00a0als\u00a0flexible\u00a0Themenmodule.\u00a0Transportvolumen\u00a0und\u00a0Aufbauzeit\u00a0m\u00fcssen\u00a0vorab\u00a0realistisch\u00a0geplant\u00a0werden.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">POS-Aktion\u00a0oder\u00a0Filialkampagne:\u00a0<\/span><\/b><span data-contrast=\"auto\">Roll-Ups\u00a0sind\u00a0meist\u00a0praktischer,\u00a0weil\u00a0sie\u00a0schnell\u00a0aufgestellt,\u00a0leicht\u00a0versetzt\u00a0und\u00a0nahe\u00a0an\u00a0Produkt\u00a0oder\u00a0Eingang\u00a0platziert\u00a0werden\u00a0k\u00f6nnen.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Pressewand,\u00a0Fotohintergrund\u00a0oder\u00a0Recruiting:\u00a0<\/span><\/b><span data-contrast=\"auto\">Faltdisplays\u00a0sind\u00a0st\u00e4rker,\u00a0weil\u00a0sie\u00a0eine\u00a0zusammenh\u00e4ngende\u00a0Fl\u00e4che\u00a0schaffen\u00a0und auf Fotos\u00a0professioneller\u00a0wirken\u00a0als\u00a0mehrere\u00a0einzelne\u00a0Roll-Ups.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Kombination_Roll-Up_Faltdisplay_und_Messetheke\"><\/span><b><span data-contrast=\"none\">Kombination: Roll-Up,\u00a0Faltdisplay\u00a0und\u00a0Messetheke<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:480,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">In\u00a0vielen\u00a0F\u00e4llen\u00a0ist\u00a0die\u00a0beste\u00a0L\u00f6sung\u00a0nicht\u00a0entweder\u00a0Roll-Up\u00a0oder\u00a0Faltdisplay,\u00a0sondern\u00a0ein\u00a0abgestimmtes\u00a0Set. Ein\u00a0Faltdisplay\u00a0bildet\u00a0die\u00a0gro\u00dfe\u00a0Markenfl\u00e4che,\u00a0ein\u00a0Roll-Up\u00a0erkl\u00e4rt\u00a0eine\u00a0Zusatzbotschaft, und\u00a0eine\u00a0Messetheke\u00a0schafft\u00a0den\u00a0Beratungs- und\u00a0Leadpunkt.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Beispiel: Die\u00a0Messewand\u00a0zeigt\u00a0Marke, Key Visual und\u00a0Hauptnutzen. Ein Roll-Up\u00a0daneben\u00a0bewirbt\u00a0eine\u00a0Produktneuheit\u00a0oder\u00a0Live-Demo. Die\u00a0Messetheke\u00a0nimmt\u00a0Besucher\u00a0auf,\u00a0sammelt\u00a0Leads und\u00a0h\u00e4lt\u00a0Prospekte, Muster\u00a0oder\u00a0Tablets\u00a0bereit. So\u00a0entsteht\u00a0ein\u00a0vollst\u00e4ndiger\u00a0mobiler\u00a0Messeauftritt\u00a0mit\u00a0klarer\u00a0Aufgabenverteilung.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Kaufkriterien_als_Checkliste\"><\/span><b><span data-contrast=\"none\">Kaufkriterien\u00a0als\u00a0Checkliste<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:480,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Vor der\u00a0Bestellung\u00a0sollten\u00a0diese\u00a0Punkte\u00a0gekl\u00e4rt\u00a0werden:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><span data-contrast=\"auto\">Einsatzort: Messe, POS,\u00a0Empfang, Roadshow, Outdoor\u00a0oder\u00a0Showroom?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Kommunikationsziel:\u00a0Einzelbotschaft\u00a0oder\u00a0komplette\u00a0Markenfl\u00e4che?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Standfl\u00e4che: Wie\u00a0viel\u00a0Breite und\u00a0Tiefe\u00a0stehen\u00a0real\u00a0zur\u00a0Verf\u00fcgung?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Aufbau: Soll eine Person das System allein aufbauen k\u00f6nnen?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Transport: Passt das System in Fahrzeug, Lager und Versandprozess?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Druckwechsel: Soll das Motiv\u00a0sp\u00e4ter\u00a0ersetzt\u00a0werden\u00a0k\u00f6nnen?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">B1-Brandschutz: Wird das System auf Messen oder in \u00f6ffentlichen R\u00e4umen eingesetzt?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Design: Ist die Botschaft aus Laufwegdistanz schnell verst\u00e4ndlich?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Kombination: Wird das System mit Messetheke, Prospektst\u00e4nder oder Digital Signage kombiniert?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Wirtschaftlichkeit: Wie hoch sind die Kosten pro geplantem Einsatz?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"FAQ_Roll-Up_Banner_oder_Faltdisplay\"><\/span><b><span data-contrast=\"none\">FAQ: Roll-Up Banner oder Faltdisplay<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:480,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><span data-contrast=\"auto\">Was ist besser: Roll-Up Banner oder Faltdisplay?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Das h\u00e4ngt vom Einsatz ab. Roll-Up Banner sind besser f\u00fcr schnelle, flexible Einzelbotschaften. Faltdisplays sind besser f\u00fcr gro\u00dfe Markenfl\u00e4chen, professionelle Hintergr\u00fcnde und Messew\u00e4nde.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Wann reicht ein Roll-Up Banner aus?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ein Roll-Up reicht aus, wenn eine einzelne Botschaft, ein Angebot, ein Produktvorteil oder ein Hinweis sichtbar platziert werden soll. Es eignet sich besonders f\u00fcr kleine Messest\u00e4nde, Promotion, POS und Empfangsbereiche.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Wann ist ein Faltdisplay besser?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ein Faltdisplay ist besser, wenn eine gr\u00f6\u00dfere Pr\u00e4sentationsfl\u00e4che, ein professioneller Hintergrund oder eine mobile Messewand ben\u00f6tigt wird.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Kann man mehrere Roll-Ups statt eines Faltdisplays nutzen?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ja, das ist m\u00f6glich. Mehrere Roll-Ups wirken aber meist weniger geschlossen als ein durchgehendes Faltdisplay. F\u00fcr eine professionelle R\u00fcckwand ist ein Faltdisplay meist die bessere L\u00f6sung.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Was ist schneller aufgebaut?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ein Roll-Up Banner ist in der Regel schneller aufgebaut. Ein Faltdisplay ben\u00f6tigt etwas mehr Zeit, bietet daf\u00fcr aber deutlich mehr Fl\u00e4che.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Was ist leichter zu transportieren?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Roll-Up Banner sind meist leichter und kompakter. Faltdisplays ben\u00f6tigen mehr Transportvolumen, bieten daf\u00fcr aber eine gr\u00f6\u00dfere Pr\u00e4sentationsfl\u00e4che.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Was eignet sich besser f\u00fcr den POS?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">F\u00fcr POS, Verkaufsfl\u00e4chen und Filialaktionen sind Roll-Up Banner meist besser geeignet, weil sie kompakt, schnell aufgebaut und flexibel platzierbar sind.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Was eignet sich besser als Fotohintergrund?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ein Faltdisplay eignet sich deutlich besser als Fotohintergrund, weil es eine gr\u00f6\u00dfere zusammenh\u00e4ngende Fl\u00e4che bietet.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Sollte man Roll-Up und Faltdisplay kombinieren?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ja, h\u00e4ufig ist die Kombination ideal: Faltdisplay als zentrale Markenfl\u00e4che, Roll-Up als flexible Erg\u00e4nzung f\u00fcr Angebote, QR-Codes oder Besucherf\u00fchrung.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Muss B1-Brandschutz beachtet werden?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Bei Messen, Veranstaltungen und \u00f6ffentlichen R\u00e4umen kann B1-Brandschutz relevant oder vorgeschrieben sein. Deshalb sollten Produkt und Druckmaterial vorab gepr\u00fcft werden.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;1px&#8221; column_border_color=&#8221;#333333&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Fazit\"><\/span><b><span data-contrast=\"none\">Fazit<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p aria-level=\"1\"><b><span data-contrast=\"none\">Roll-Up Banner oder Faltdisplay?<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:480,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Roll-Up Banner und Faltdisplays sind keine direkten Ersatzprodukte. Sie erf\u00fcllen unterschiedliche Aufgaben. Ein Roll-Up Banner ist die richtige Wahl, wenn eine kompakte, flexible und schnell aufgestellte Werbebotschaft ben\u00f6tigt wird. Es ist stark bei POS, Promotion, Empfang, kleineren Messefl\u00e4chen, Aktionen und wechselnden Einsatzorten.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ein Faltdisplay ist die bessere Wahl, wenn eine gr\u00f6\u00dfere Pr\u00e4sentationsfl\u00e4che, ein professioneller Messehintergrund oder eine starke Markenfl\u00e4che ben\u00f6tigt wird. Es wirkt hochwertiger als mehrere einzelne Roll-Ups und eignet sich besonders f\u00fcr B2B-Messen, Roadshows, Produktpr\u00e4sentationen, Recruiting, Pressew\u00e4nde und Fotohintergr\u00fcnde.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221;&#8230;<\/p>\n","protected":false},"author":11,"featured_media":4104,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[431],"tags":[81,34,26,39,22,32,23,124,38],"class_list":{"0":"post-1257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-messeausstattung","8":"tag-banner","9":"tag-faltdisplay","10":"tag-messe","11":"tag-messeauftritt","12":"tag-messestand","13":"tag-messewand","14":"tag-planung","15":"tag-roll-up-banner","16":"tag-werbebanner"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unterschied zwischen Roll-Up Banner und Faltdisplays<\/title>\n<meta name=\"description\" content=\"Roll-Up Banner und Faltdisplays sorgen f\u00fcr starke Fernwirkung am Messestand. Beide Systeme verbessern Sichtbarkeit und Markenpr\u00e4senz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/messeausstattung\/roll-up-banner-oder-faltdisplays\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unterschied zwischen Roll-Up Banner und Faltdisplays\" \/>\n<meta property=\"og:description\" content=\"Roll-Up Banner und Faltdisplays sorgen f\u00fcr starke Fernwirkung am Messestand. 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