{"id":3532,"date":"2019-11-08T08:29:25","date_gmt":"2019-11-08T07:29:25","guid":{"rendered":"https:\/\/www.displayhersteller.de\/ratgeber\/?p=3532"},"modified":"2026-06-01T11:54:45","modified_gmt":"2026-06-01T09:54:45","slug":"messe-der-zukunft","status":"publish","type":"post","link":"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft","title":{"rendered":"Wie sieht die Messe der Zukunft aus?"},"content":{"rendered":"<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"Gef\u00e4llt mir\" data-post-id=\"3532\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Messe_der_Zukunft_Trends_Digital_Signage_und_Strategien_fuer_mehr_Messeerfolg\"><\/span>Messe der Zukunft: Trends, Digital Signage und Strategien f\u00fcr mehr Messeerfolg<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Die Messe der Zukunft ist nicht einfach lauter, bunter oder technisch spektakul\u00e4rer. Sie ist vor allem strategischer. Erfolgreiche Aussteller werden k\u00fcnftig nicht nur daran gemessen, ob ihr Stand modern aussieht \u2014 sondern ob er Besucher gezielt anzieht, relevante Gespr\u00e4che erm\u00f6glicht, Leads sauber erfasst und den Messeauftritt messbar erfolgreicher macht.<\/p>\n<p>Das bedeutet nicht das Ende des pers\u00f6nlichen Kontakts. Im Gegenteil: Gerade weil digitale Kan\u00e4le allgegenw\u00e4rtig sind, gewinnt die pers\u00f6nliche Begegnung auf Messen an Wert. Der Unterschied liegt darin, dass dieser Kontakt heute besser vorbereitet, digital unterst\u00fctzt und strukturierter nachbereitet wird.<\/p>\n<p>Bei der Maxxi-Print Gro\u00dfbildl\u00f6sungen GmbH begleiten wir Unternehmen seit 1998 rund um Gro\u00dfbilddruck, Messeausstattung und professionelle Messest\u00e4nde. Was wir in mehr als 25 Jahren gelernt haben: Die Technologie ver\u00e4ndert sich schnell. Die Kernfrage bleibt dieselbe:[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][nectar_responsive_text]<em><strong>&#8220;Wie gestalten wir einen Stand, der Besucher anzieht, Gespr\u00e4che erm\u00f6glicht und echten Messeerfolg erzeugt?&#8221;<\/strong><\/em>[\/nectar_responsive_text][vc_column_text]Genau diese Frage beantwortet dieser Beitrag \u2014 mit Kennzahlen, Trends, Praxisf\u00e4llen und konkreten Empfehlungen f\u00fcr moderne Messeauftritte.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][vc_column_text]<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhaltsverzeichnis<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#Messe_der_Zukunft_Trends_Digital_Signage_und_Strategien_fuer_mehr_Messeerfolg\" >Messe der Zukunft: Trends, Digital Signage und Strategien f\u00fcr mehr Messeerfolg<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#Von_LED-Messewaenden_bis_Digital_Signage_Sichtbarkeit_braucht_ein_System\" >Von LED-Messew\u00e4nden bis Digital Signage: Sichtbarkeit braucht ein System<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#Warum_Messen_2026_wichtiger_sind_denn_je\" >Warum Messen 2026 wichtiger sind denn je<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#Die_wichtigsten_Trends_fuer_die_Messe_der_Zukunft\" >Die wichtigsten Trends f\u00fcr die Messe der Zukunft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#Digital_Signage_Der_sichtbare_Motor_des_modernen_Messestands\" >Digital Signage: Der sichtbare Motor des modernen Messestands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#Was_auf_einem_Display_wirklich_funktioniert\" >Was auf einem Display wirklich funktioniert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#LED-Messestaende_und_LED-Messewaende_Fernwirkung_als_Wettbewerbsvorteil\" >LED-Messest\u00e4nde und LED-Messew\u00e4nde: Fernwirkung als Wettbewerbsvorteil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#PIXLIP_SEGO_und_Lumina_Welche_LED-Loesung_passt_zu_welchem_Ziel\" >PIXLIP, SEGO und Lumina: Welche LED-L\u00f6sung passt zu welchem Ziel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#Innovation_aus_der_Praxis_Was_wirklich_den_Unterschied_macht\" >Innovation aus der Praxis: Was wirklich den Unterschied macht<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#KI_auf_Messen_Verstaerker_nicht_Ersatz\" >KI auf Messen: Verst\u00e4rker, nicht Ersatz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#Nachhaltigkeit_Die_Zukunft_gehoert_wiederverwendbaren_Systemen\" >Nachhaltigkeit: Die Zukunft geh\u00f6rt wiederverwendbaren Systemen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#Mobile_Messestaende_Zukunftsfaehig_durch_schnellen_Aufbau\" >Mobile Messest\u00e4nde: Zukunftsf\u00e4hig durch schnellen Aufbau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#Was_Besucher_auf_der_Messe_der_Zukunft_erwarten\" >Was Besucher auf der Messe der Zukunft erwarten\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#Messestaende_der_Zukunft_Fuenf_Aufgaben_die_ein_Stand_erfuellen_muss\" >Messest\u00e4nde der Zukunft: F\u00fcnf Aufgaben, die ein Stand erf\u00fcllen muss<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#Hybride_Messekommunikation_Die_Messe_beginnt_Wochen_vorher\" >Hybride Messekommunikation: Die Messe beginnt Wochen vorher<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#Messe_der_Zukunft_fruehzeitig_planen_Termine_Technik_und_Logistik_verbinden\" >Messe der Zukunft fr\u00fchzeitig planen: Termine, Technik und Logistik verbinden<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#Die_10_haeufigsten_Fehler_bei_Zukunfts-Messestaenden\" >Die 10 h\u00e4ufigsten Fehler bei Zukunfts-Messest\u00e4nden<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#Checkliste_Messeauftritt_zukunftsfaehig_planen\" >Checkliste: Messeauftritt zukunftsf\u00e4hig planen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#Naechster_Schritt_Messe_der_Zukunft_praktisch_umsetzen\" >N\u00e4chster Schritt: Messe der Zukunft praktisch umsetzen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#FAQ_Messe_der_Zukunft\" >FAQ: Messe der Zukunft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/inspiration\/messe-der-zukunft\/#Fazit\" >Fazit<\/a><\/li><\/ul><\/nav><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Von_LED-Messewaenden_bis_Digital_Signage_Sichtbarkeit_braucht_ein_System\"><\/span>Von LED-Messew\u00e4nden bis Digital Signage: Sichtbarkeit braucht ein System<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zukunftsf\u00e4hige Messeauftritte entstehen nicht durch ein einzelnes Display oder eine einzelne Leuchtwand. Entscheidend ist, wie Technik, Grafik, Standarchitektur und Gespr\u00e4chsf\u00fchrung zusammenspielen. F\u00fcr starke Fernwirkung k\u00f6nnen LED-Messew\u00e4nde sinnvoll sein, weil sie Markenfl\u00e4chen auch aus gr\u00f6\u00dferer Entfernung sichtbar machen.<\/p>\n<p>Je nach Ziel und Standkonzept kommen unterschiedliche LED-Systeme infrage: Das bew\u00e4hrte PIXLIP-System verbindet LED-Fernwirkung mit austauschbaren Textilgrafiken. Das SEGO-Leuchtrahmensystem eignet sich f\u00fcr modulare, hochwertige Markenfl\u00e4chen. Die Lumina Lightbox kann als aufmerksamkeitsstarke Lichtfl\u00e4che eingesetzt werden, wenn ein Stand kompakt, hochwertig und gut sichtbar wirken soll.<\/p>\n<p>Wichtig ist: LED-Systeme und Digital Signage sollten nicht dekorativ eingesetzt werden. Sie m\u00fcssen eine Aufgabe erf\u00fcllen: Besucher stoppen, Botschaften verst\u00e4ndlich machen, Produktnutzen erkl\u00e4ren, Demos ank\u00fcndigen und Gespr\u00e4che vorbereiten.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Warum_Messen_2026_wichtiger_sind_denn_je\"><\/span>Warum Messen 2026 wichtiger sind denn je<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Messen sind keine Vergangenheit. In Deutschland fanden 2024 laut AUMA 322 Messen statt \u2014 mit mehr als 204.000 ausstellenden Unternehmen, \u00fcber 11,7 Millionen Besucherinnen und Besuchern und knapp 7,2 Millionen m\u00b2 belegter Standfl\u00e4che. Die 176 nationalen und internationalen Messen erreichten allein 7,26 Millionen Besucher, davon 2,46 Millionen aus dem Ausland \u2014 ein Auslandsanteil von 34 %. [1]\n<p>Der AUMA-Aussteller-Ausblick 2025\/2026 unterstreicht das: Messen sind nach der eigenen Website das zweitwichtigste Marketinginstrument f\u00fcr ausstellende Unternehmen. 78 % der Befragten planen stabile oder steigende Messeaktivit\u00e4ten \u2014 und rund die H\u00e4lfte bewertet KI als relevant f\u00fcr k\u00fcnftige Messeauftritte. [2]\n<p>International best\u00e4tigt das UFI Global Exhibition Barometer, dass sich die Messebranche weiterentwickelt, Formate angepasst werden und digitale Werkzeuge zunehmend wichtiger werden. [3]\n<p>Die Schlussfolgerung ist klar: Messen bleiben. Aber wer in diesem Wettbewerb sichtbar bleiben will, muss Messeauftritte moderner, messbarer und effizienter planen.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text]\u201eWie gestalten wir einen Stand, der Besucher anzieht, Gespr\u00e4che erm\u00f6glicht und echten Messeerfolg erzeugt?\u201c[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text]Genau diese Frage beantwortet dieser Beitrag \u2014 mit Kennzahlen, Trends, Praxisf\u00e4llen und konkreten Empfehlungen f\u00fcr moderne Messeauftritte.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Die_wichtigsten_Trends_fuer_die_Messe_der_Zukunft\"><\/span>Die wichtigsten Trends f\u00fcr die Messe der Zukunft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][vc_column_text]<div class=\"wptb-container-legacy\" data-table-id=\"11126\">\n    <table class=\"wptb-preview-table wptb-element-main-table_setting-11126\" style=\"border-spacing: 3px 3px; border-collapse: collapse !important; min-width: 100%; border: 1px solid rgb(209, 209, 209); \" data-border-spacing-columns=\"3\" data-border-spacing-rows=\"3\" data-reconstraction=\"1\" data-wptb-table-directives=\"eyJpbm5lckJvcmRlcnMiOnsiYWN0aXZlIjoiYWxsIiwiYm9yZGVyV2lkdGgiOjEsImJvcmRlclJhZGl1c2VzIjp7ImFsbCI6MCwicm93IjowLCJjb2x1bW4iOjB9fX0=\" data-wptb-responsive-directives=\"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\" data-wptb-cells-width-auto-count=\"2\" data-wptb-horizontal-scroll-status=\"1\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" data-wptb-pro-pagination-top-row-header=\"false\" data-wptb-rows-per-page=\"10\" data-wptb-pro-search-top-row-header=\"false\" data-wptb-searchbar-position=\"left\" role=\"table\" data-table-columns=\"2\" data-wptb-table-alignment=\"center\" data-wptb-td-width-auto=\"120\" data-wptb-table-tds-sum-max-width=\"285\" data-wptb-header-background-color=\"#004191FF\" data-v2-props=\"eyJ1c2VUaEZvckZpcnN0Um93IjpmYWxzZX0=\" ><tbody data-global-font-size=\"15\" ><tr  class=\"wptb-row \" style=\"background-color: #004191FF; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: #fffcfc; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Trend<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Bedeutung f\u00fcr Austeller<\/strong><\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Digital Signage<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Inhalte flexibel anpassen, Bewegung erzeugen, Botschaften sichtbar machen<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>LED-Messest\u00e4nde und LED-Messew\u00e4nde<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>st\u00e4rkere Fernwirkung, hochwertiger Markenauftritt, bessere Wahrnehmung<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>KI &amp; Automatisierung<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Leadbewertung, Follow-up, Content-Personalisierung, Besucheranalyse<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Nachhaltigkeit<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>wiederverwendbare Systeme, weniger Einwegmaterial, bessere Logistik<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"5\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"color: #000000; font-size: 1em; \"><div style=\"position: relative;\"><p>mobile Messesysteme<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"5\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>schneller Aufbau, geringere Transportkomplexit\u00e4t, mehr Wiederverwendung<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"6\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"color: #000000; font-size: 1em; \"><div style=\"position: relative;\"><p>Daten &amp; KPIs<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"6\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Messeerfolg messbar machen, Leads priorisieren, ROI bewerten<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"7\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"color: #000000; font-size: 1em; \"><div style=\"position: relative;\"><p>Erlebnis &amp; Interaktion<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"7\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-612\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Besucher aktiv einbinden statt nur informieren<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"8\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-613\" style=\"color: #000000; font-size: 1em; \"><div style=\"position: relative;\"><p>modulare Standarchitektur<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"8\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-614\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Standfl\u00e4chen flexibel anpassen und mehrfach nutzen<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #d1d1d1; border-style: solid; border-radius: 0px; \" data-y-index=\"9\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-615\" style=\"color: #000000; font-size: 1em; \"><div style=\"position: relative;\"><p>Content am Stand<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #d1d1d1; border-style: solid; border-radius: 0px; \" data-y-index=\"9\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-616\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Videos, Demos, Produktfinder, QR-Codes, digitale Beratung<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n[\/vc_column_text][vc_column_text]Die wichtigste Entwicklung: Technik wird nicht mehr eingesetzt, um nur zu beeindrucken. Sie muss eine Aufgabe erf\u00fcllen.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Digital_Signage_Der_sichtbare_Motor_des_modernen_Messestands\"><\/span>Digital Signage: Der sichtbare Motor des modernen Messestands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aus unserer Erfahrung bei Maxxi-Print mit zahlreichen Messeauftritten wissen wir: Der h\u00e4ufigste Fehler ist nicht ein schlechtes Produkt \u2014 es ist ein Stand, der aus dem Gang heraus keine klare Botschaft sendet.<\/p>\n<p>Genau hier setzt Digital Signage an. Bewegte Inhalte fallen schneller auf als statische Fl\u00e4chen. Gleichzeitig lassen sie sich flexibel anpassen \u2014 an Messe, Zielgruppe, Uhrzeit oder Produktfokus.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Besucher aus der Entfernung aufmerksam machen<\/li>\n<li>Produktnutzen in wenigen Sekunden erkl\u00e4ren<\/li>\n<li>Live-Demos ank\u00fcndigen<\/li>\n<li>QR-Codes oder Terminbuchungen sichtbar machen<\/li>\n<li>wechselnde Zielgruppen mit passenden Botschaften ansprechen<\/li>\n<li>Inhalte ohne Neudruck aktualisieren<\/li>\n<li>den Stand auch auf kleiner Fl\u00e4che dynamischer wirken lassen<\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Was_auf_einem_Display_wirklich_funktioniert\"><\/span>Was auf einem Display wirklich funktioniert<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lange Imagefilme werden auf Messen selten vollst\u00e4ndig angesehen. Was funktioniert, sind kurze, klare Botschaften, die in wenigen Sekunden erkl\u00e4ren, warum sich ein Stopp lohnt.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][vc_column_text]<div class=\"wptb-container-legacy\" data-table-id=\"11135\">\n    <table class=\"wptb-preview-table wptb-element-main-table_setting-11135\" style=\"border-spacing: 3px 3px; border-collapse: collapse !important; min-width: 100%; border: 1px solid rgb(209, 209, 209); \" data-border-spacing-columns=\"3\" data-border-spacing-rows=\"3\" data-reconstraction=\"1\" data-wptb-table-directives=\"eyJpbm5lckJvcmRlcnMiOnsiYWN0aXZlIjoiYWxsIiwiYm9yZGVyV2lkdGgiOjEsImJvcmRlclJhZGl1c2VzIjp7ImFsbCI6MCwicm93IjowLCJjb2x1bW4iOjB9fX0=\" data-wptb-responsive-directives=\"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\" data-wptb-cells-width-auto-count=\"3\" data-wptb-horizontal-scroll-status=\"1\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" data-wptb-pro-pagination-top-row-header=\"false\" data-wptb-rows-per-page=\"10\" data-wptb-pro-search-top-row-header=\"false\" data-wptb-searchbar-position=\"left\" role=\"table\" data-table-columns=\"3\" data-wptb-table-alignment=\"center\" data-wptb-td-width-auto=\"120\" data-wptb-table-tds-sum-max-width=\"426\" data-wptb-header-background-color=\"#004191FF\" data-v2-props=\"eyJ1c2VUaEZvckZpcnN0Um93IjpmYWxzZX0=\" ><tbody data-global-font-size=\"15\" ><tr  class=\"wptb-row \" style=\"background-color: #004191; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: #fffcfc; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>System<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Sinnvoll, wenn...<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #d1d1d1; border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Nutzen f\u00fcr den Messeauftritt<\/strong><\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>PIXLIP<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>ein bew\u00e4hrtes LED-Rahmensystem mit austauschbaren Textilgrafiken gesucht wird<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #d1d1d1; border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>starke Fernwirkung, wiederverwendbare Rahmen, hochwertige Markenfl\u00e4che<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>SEGO-Leuchtrahmensystem<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>ein modularer, besonders hochwertiger Leuchtrahmen f\u00fcr flexible Standfl\u00e4chen gebraucht wird<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #d1d1d1; border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>edle Lichtwirkung, schneller Grafikwechsel, klare Markenf\u00fchrung<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Lumina Lightbox<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>eine kompakte, aufmerksamkeitsstarke Lichtfl\u00e4che eingesetzt werden soll<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #d1d1d1; border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>gute Sichtbarkeit auf kleinerer Fl\u00e4che, hochwertige Produkt- oder Markeninszenierung<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>LED-Messewand<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>gr\u00f6\u00dfere R\u00fcckw\u00e4nde oder Markenfl\u00e4chen aus der Distanz sichtbar sein sollen<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #d1d1d1; border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Fernwirkung, Orientierung, hochwertiger Standhintergrund<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n[\/vc_column_text][vc_column_text]Die Regel lautet: Ein Display sollte nicht dekorieren. Es sollte den ersten Satz des Gespr\u00e4chs vorbereiten.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"LED-Messestaende_und_LED-Messewaende_Fernwirkung_als_Wettbewerbsvorteil\"><\/span>LED-Messest\u00e4nde und LED-Messew\u00e4nde: Fernwirkung als Wettbewerbsvorteil<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Auf gro\u00dfen Messen entscheidet Fernwirkung dar\u00fcber, ob ein Stand \u00fcberhaupt wahrgenommen wird. Besucher laufen an vielen Ausstellern vorbei. Wer nicht schnell verst\u00e4ndlich und sichtbar ist, wird \u00fcbersehen.<\/p>\n<p>LED-Messest\u00e4nde und LED-Messew\u00e4nde liefern hier einen klaren Vorteil: Beleuchtete Grafiken wirken hochwertiger, schaffen Kontrast und helfen, Markenbotschaften auch aus gr\u00f6\u00dferer Entfernung sichtbar zu machen.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>der Stand in einer stark frequentierten Halle steht<\/li>\n<li>Wettbewerber visuell stark auftreten<\/li>\n<li>eine Premium-Markenwirkung wichtig ist<\/li>\n<li>Produkte erkl\u00e4rungsbed\u00fcrftig sind<\/li>\n<li>Besucher aus der Entfernung gef\u00fchrt werden sollen<\/li>\n<li>der Stand mehrfach eingesetzt werden soll<\/li>\n<\/ul>\n <\/div>[vc_column_text]Wichtig aus unserer Erfahrung: LED ist kein Selbstzweck. Ein schlecht formulierter Text wird durch Beleuchtung nicht besser. Die st\u00e4rkste Wirkung entsteht, wenn LED-Fl\u00e4chen mit einer klaren Botschaft, sauberem Design und einer guten Gespr\u00e4chsstrategie verbunden werden.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"PIXLIP_SEGO_und_Lumina_Welche_LED-Loesung_passt_zu_welchem_Ziel\"><\/span>PIXLIP, SEGO und Lumina: Welche LED-L\u00f6sung passt zu welchem Ziel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LED ist nicht gleich LED. Je nach Ziel, Standgr\u00f6\u00dfe und gew\u00fcnschter Wirkung kann ein anderes System sinnvoll sein.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][vc_column_text]<div class=\"wptb-container-legacy\" data-table-id=\"11135\">\n    <table class=\"wptb-preview-table wptb-element-main-table_setting-11135\" style=\"border-spacing: 3px 3px; border-collapse: collapse !important; min-width: 100%; border: 1px solid rgb(209, 209, 209); \" data-border-spacing-columns=\"3\" data-border-spacing-rows=\"3\" data-reconstraction=\"1\" data-wptb-table-directives=\"eyJpbm5lckJvcmRlcnMiOnsiYWN0aXZlIjoiYWxsIiwiYm9yZGVyV2lkdGgiOjEsImJvcmRlclJhZGl1c2VzIjp7ImFsbCI6MCwicm93IjowLCJjb2x1bW4iOjB9fX0=\" data-wptb-responsive-directives=\"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\" data-wptb-cells-width-auto-count=\"3\" data-wptb-horizontal-scroll-status=\"1\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" data-wptb-pro-pagination-top-row-header=\"false\" data-wptb-rows-per-page=\"10\" data-wptb-pro-search-top-row-header=\"false\" data-wptb-searchbar-position=\"left\" role=\"table\" data-table-columns=\"3\" data-wptb-table-alignment=\"center\" data-wptb-td-width-auto=\"120\" data-wptb-table-tds-sum-max-width=\"426\" data-wptb-header-background-color=\"#004191FF\" data-v2-props=\"eyJ1c2VUaEZvckZpcnN0Um93IjpmYWxzZX0=\" ><tbody data-global-font-size=\"15\" ><tr  class=\"wptb-row \" style=\"background-color: #004191; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: #fffcfc; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>System<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Sinnvoll, wenn...<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #d1d1d1; border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Nutzen f\u00fcr den Messeauftritt<\/strong><\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>PIXLIP<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>ein bew\u00e4hrtes LED-Rahmensystem mit austauschbaren Textilgrafiken gesucht wird<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #d1d1d1; border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>starke Fernwirkung, wiederverwendbare Rahmen, hochwertige Markenfl\u00e4che<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>SEGO-Leuchtrahmensystem<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>ein modularer, besonders hochwertiger Leuchtrahmen f\u00fcr flexible Standfl\u00e4chen gebraucht wird<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #d1d1d1; border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>edle Lichtwirkung, schneller Grafikwechsel, klare Markenf\u00fchrung<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Lumina Lightbox<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>eine kompakte, aufmerksamkeitsstarke Lichtfl\u00e4che eingesetzt werden soll<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #d1d1d1; border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>gute Sichtbarkeit auf kleinerer Fl\u00e4che, hochwertige Produkt- oder Markeninszenierung<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>LED-Messewand<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>gr\u00f6\u00dfere R\u00fcckw\u00e4nde oder Markenfl\u00e4chen aus der Distanz sichtbar sein sollen<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #d1d1d1; border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Fernwirkung, Orientierung, hochwertiger Standhintergrund<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n[\/vc_column_text][vc_column_text]Das PIXLIP-System eignet sich besonders, wenn LED-Fernwirkung und austauschbare Textilgrafiken kombiniert werden sollen. Das SEGO-Leuchtrahmensystem passt zu modularen, hochwertigen Auftritten. Die Lumina Lightbox ist sinnvoll, wenn eine kompakte Lichtfl\u00e4che mit starker Wirkung ben\u00f6tigt wird. F\u00fcr gr\u00f6\u00dfere Markenfl\u00e4chen bieten LED-Messew\u00e4nde eine starke Grundlage.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Innovation_aus_der_Praxis_Was_wirklich_den_Unterschied_macht\"><\/span>Innovation aus der Praxis: Was wirklich den Unterschied macht<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>1. Digital Signage mit wechselnden Zielgruppenbotschaften<\/strong><\/p>\n<p>Morgens eine Botschaft f\u00fcr Fachbesucher, nachmittags eine f\u00fcr Entscheider, gegen Ende eine Messeaktion. So wird aus einem einzigen Display ein flexibles Kommunikationsmittel \u2014 ohne Neudruck und ohne gro\u00dfen Zusatzaufwand.<\/p>\n<p><strong>2. Digitaler Produktfinder am Stand<\/strong><\/p>\n<p>Ein Tablet oder Touchscreen stellt dem Besucher wenige Fragen und empfiehlt eine passende L\u00f6sung. Das spart Zeit, qualifiziert Kontakte und gibt dem Gespr\u00e4ch sofort eine Richtung.<\/p>\n<p><strong>3. QR-Code mit echtem Mehrwert<\/strong><\/p>\n<p>Ein QR-Code sollte nicht einfach auf die Startseite f\u00fchren. Besser sind konkrete Ziele: Terminbuchung, Messeangebot, Produktkonfigurator, Checkliste, Fallbeispiel oder Anfrageformular.<\/p>\n<p><strong>4. LED-Messestand mit modularer Grafik<\/strong><\/p>\n<p>Ein beleuchtetes System mit austauschbaren Stoffgrafiken kombiniert starke Fernwirkung mit Wiederverwendbarkeit. Einmal investiert \u2014 viele Messen genutzt.<\/p>\n<p><strong>5. Micro-Demos statt langer Pr\u00e4sentationen<\/strong><\/p>\n<p>Kurze Produktdemos von 2 bis 5 Minuten sind oft wirkungsvoller als lange Vortr\u00e4ge. Sie geben Besuchern schnelle Orientierung und f\u00fchren leichter ins Gespr\u00e4ch.<\/p>\n<p><strong>6. KI-gest\u00fctzte Lead-Nachbereitung<\/strong><\/p>\n<p>Nach der Messe werden Leads nach Interesse, Dringlichkeit und Gespr\u00e4chsnotiz priorisiert. Das Vertriebsteam sieht schneller, wer zuerst kontaktiert werden sollte.<\/p>\n<p><strong>7. Mobile Messekits f\u00fcr Roadshows und Hausmessen<\/strong><\/p>\n<p>Ein wiederverwendbares Set aus R\u00fcckwand, Messetheke, Digital-Signage-Display, Transportcase und Leadformular macht auch kleinere Veranstaltungen planbar.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"KI_auf_Messen_Verstaerker_nicht_Ersatz\"><\/span>KI auf Messen: Verst\u00e4rker, nicht Ersatz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Laut AUMA-Aussteller-Ausblick 2025\/2026 bewertet rund die H\u00e4lfte der ausstellenden Unternehmen KI als relevant f\u00fcr kommende Messeauftritte. Unsere Einsch\u00e4tzung: KI ersetzt keinen Messekontakt \u2014 aber sie macht ihn effizienter. [2][\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text]<div class=\"wptb-container-legacy\" data-table-id=\"11139\">\n    <table class=\"wptb-preview-table wptb-element-main-table_setting-11139\" style=\"border-spacing: 3px 3px; border-collapse: collapse !important; min-width: 100%; border: 1px solid rgb(209, 209, 209); \" data-border-spacing-columns=\"3\" data-border-spacing-rows=\"3\" data-reconstraction=\"1\" data-wptb-table-directives=\"eyJpbm5lckJvcmRlcnMiOnsiYWN0aXZlIjoiYWxsIiwiYm9yZGVyV2lkdGgiOjEsImJvcmRlclJhZGl1c2VzIjp7ImFsbCI6MCwicm93IjowLCJjb2x1bW4iOjB9fX0=\" data-wptb-responsive-directives=\"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\" data-wptb-cells-width-auto-count=\"2\" data-wptb-horizontal-scroll-status=\"1\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" data-wptb-pro-pagination-top-row-header=\"false\" data-wptb-rows-per-page=\"10\" data-wptb-pro-search-top-row-header=\"false\" data-wptb-searchbar-position=\"left\" role=\"table\" data-table-columns=\"2\" data-wptb-table-alignment=\"center\" data-wptb-td-width-auto=\"120\" data-wptb-table-tds-sum-max-width=\"285\" data-wptb-header-background-color=\"#004191FF\" data-v2-props=\"eyJ1c2VUaEZvckZpcnN0Um93IjpmYWxzZX0=\" ><tbody data-global-font-size=\"15\" ><tr  class=\"wptb-row \" style=\"background-color: #004191; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: #fffcfc; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Einsatzbereich<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Nutzen<\/strong><\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Vorab-Kommunikation<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Einladungstexte, Zielgruppenansprache, Messekampagnen<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Content-Personalisierung<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>unterschiedliche Botschaften f\u00fcr verschiedene Besuchergruppen<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Lead-Scoring<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Kontakte nach Relevanz und Dringlichkeit priorisieren<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Follow-up<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>personalisierte E-Mails nach Interesse und Gespr\u00e4chsnotiz<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"5\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"color: #000000; font-size: 1em; \"><div style=\"position: relative;\"><p>Datenanalyse<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"5\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Auswertung von Gespr\u00e4chen, Leads, Terminen, Angebotsquoten<\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"6\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"color: #000000; font-size: 1em; \"><div style=\"position: relative;\"><p>Schulung<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(209, 209, 209); border-style: solid; border-radius: 0px; \" data-y-index=\"6\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"color: #000000; font-size: 15px; \"><div style=\"position: relative;\"><p>Standpersonal mit Rollenspielen und Gespr\u00e4chsszenarien trainieren<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n[\/vc_column_text][vc_column_text]Die wichtigste Regel: KI sollte den pers\u00f6nlichen Kontakt nicht ersetzen. Sie sollte ihn besser machen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Nachhaltigkeit_Die_Zukunft_gehoert_wiederverwendbaren_Systemen\"><\/span>Nachhaltigkeit: Die Zukunft geh\u00f6rt wiederverwendbaren Systemen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nachhaltigkeit auf Messen bedeutet nicht nur Materialwahl. Es geht auch um Konzepte, die von Anfang an auf Wiederverwendung ausgelegt sind.<\/p>\n<p>Die Messe der Zukunft wird weniger von Einwegdenken gepr\u00e4gt sein. Statt f\u00fcr jede Veranstaltung komplett neu zu planen, setzen zukunftsf\u00e4hige Aussteller st\u00e4rker auf modulare R\u00fcckw\u00e4nde, mobile Theken, LED-Rahmensysteme, digitale Inhalte statt st\u00e4ndig neuer Drucke, kompakte Transport- und Lagerl\u00f6sungen sowie Grundsysteme, die an verschiedene Standgr\u00f6\u00dfen angepasst werden k\u00f6nnen.<\/p>\n<p>AUMA beschreibt in einer Studie zum Mehrwert von Messebesuchen, dass Messen pers\u00f6nliche Kontakte effizient b\u00fcndeln und dadurch einzelne Reisen vermeiden k\u00f6nnen. [4]\n<p>Aus unserer Erfahrung bei Maxxi-Print gilt: Unternehmen, die einmalig in ein gutes Grundsystem investieren und Grafiken sowie Inhalte flexibel halten, sparen langfristig Aufwand \u2014 und treten trotzdem professioneller auf als mit j\u00e4hrlich improvisierten Neuaufbauten.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Mobile_Messestaende_Zukunftsfaehig_durch_schnellen_Aufbau\"><\/span>Mobile Messest\u00e4nde: Zukunftsf\u00e4hig durch schnellen Aufbau<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Die Messe der Zukunft muss nicht immer gr\u00f6\u00dfer werden. Sie muss besser funktionieren. F\u00fcr viele Unternehmen sind mobile und modulare Systeme deshalb besonders interessant.<\/p>\n<p><a href=\"https:\/\/www.displayhersteller.de\/de\/messestaende-sets\/mobiler-messestand\">Mobile Messest\u00e4nde<\/a> bieten mehrere Vorteile, die direkt die Gespr\u00e4chsqualit\u00e4t am Stand verbessern:[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][vc_column_text]<div class=\"wptb-container-legacy\" data-table-id=\"11247\">\n    <table class=\"wptb-preview-table wptb-element-main-table_setting-11247\" style=\"border-spacing: 3px 3px; border-collapse: collapse !important; min-width: 100%; border: 1px solid rgb(0, 0, 0); \" data-border-spacing-columns=\"3\" data-border-spacing-rows=\"3\" data-reconstraction=\"1\" data-wptb-table-directives=\"eyJpbm5lckJvcmRlcnMiOnsiYWN0aXZlIjoiYWxsIiwiYm9yZGVyV2lkdGgiOjEsImJvcmRlclJhZGl1c2VzIjp7ImFsbCI6MCwicm93IjowLCJjb2x1bW4iOjB9fX0=\" data-wptb-responsive-directives=\"eyJyZXNwb25zaXZlRW5hYmxlZCI6ZmFsc2UsInJlc3BvbnNpdmVNb2RlIjoiYXV0byIsInJlbGF0aXZlV2lkdGgiOiJ3aW5kb3ciLCJwcmVzZXJ2ZVJvd0NvbG9yIjpmYWxzZSwiaGVhZGVyRnVsbHlNZXJnZWQiOmZhbHNlLCJicmVha3BvaW50cyI6eyJkZXNrdG9wIjp7Im5hbWUiOiJkZXNrdG9wIiwid2lkdGgiOjEwMjR9LCJ0YWJsZXQiOnsibmFtZSI6InRhYmxldCIsIndpZHRoIjo3MDB9LCJtb2JpbGUiOnsibmFtZSI6Im1vYmlsZSIsIndpZHRoIjozNzV9fSwibW9kZU9wdGlvbnMiOnsiYXV0byI6eyJkaXNhYmxlZCI6eyJkZXNrdG9wIjpmYWxzZSwidGFibGV0IjpmYWxzZSwibW9iaWxlIjpmYWxzZX0sInRvcFJvd0FzSGVhZGVyIjp7ImRlc2t0b3AiOmZhbHNlLCJ0YWJsZXQiOnRydWUsIm1vYmlsZSI6dHJ1ZX0sInJlcGVhdE1lcmdlZEhlYWRlciI6eyJkZXNrdG9wIjp0cnVlLCJ0YWJsZXQiOnRydWUsIm1vYmlsZSI6dHJ1ZX0sInN0YXRpY1RvcFJvdyI6eyJkZXNrdG9wIjpmYWxzZSwidGFibGV0IjpmYWxzZSwibW9iaWxlIjpmYWxzZX0sImNlbGxTdGFja0RpcmVjdGlvbiI6eyJkZXNrdG9wIjoicm93IiwidGFibGV0Ijoicm93IiwibW9iaWxlIjoicm93In0sImNlbGxzUGVyUm93Ijp7ImRlc2t0b3AiOjEsInRhYmxldCI6MiwibW9iaWxlIjoxfX19fQ==\" data-wptb-cells-width-auto-count=\"2\" data-wptb-extra-styles=\"\" data-wptb-pro-pagination-top-row-header=\"false\" data-wptb-rows-per-page=\"10\" data-wptb-pro-search-top-row-header=\"false\" data-wptb-searchbar-position=\"left\" role=\"table\" data-table-columns=\"2\" data-wptb-table-alignment=\"center\" data-wptb-td-width-auto=\"120\" data-wptb-table-tds-sum-max-width=\"285\" data-wptb-header-background-color=\"#004f9e\" data-wptb-even-row-background-color=\"#ffffff\" data-wptb-odd-row-background-color=\"#f0f0f0\" data-v2-props=\"eyJ1c2VUaEZvckZpcnN0Um93IjpmYWxzZX0=\" ><tbody data-global-font-size=\"15\" ><tr  class=\"wptb-row \" style=\"background-color: #004f9e; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p>Vorteil<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Bedeutung<\/strong><\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>schneller Aufbau<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>weniger Stress vor Messebeginn <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>bekannte Struktur<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Team findet sich schneller zurecht <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>geringere Logistikkomplexit\u00e4t<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>weniger Abstimmung, weniger Transportaufwand <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Wiederverwendung<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>bessere Wirtschaftlichkeit bei mehreren Eins\u00e4tzen <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"5\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>austauschbare Grafiken<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"5\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>schnelle Anpassung an Messe, Branche oder Kampagne <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"6\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>konstante Markenwirkung <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; border-radius: 0px; \" data-y-index=\"6\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>einheitlicher Auftritt \u00fcber mehrere Events <\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n[\/vc_column_text][vc_column_text]<span class=\"TextRun SCXW215039907 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW215039907 BCX0\">Der\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215039907 BCX0\">schnelle<\/span><span class=\"NormalTextRun SCXW215039907 BCX0\">\u00a0Aufbau\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215039907 BCX0\">ist<\/span><span class=\"NormalTextRun SCXW215039907 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215039907 BCX0\">mehr<\/span><span class=\"NormalTextRun SCXW215039907 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215039907 BCX0\">als<\/span><span class=\"NormalTextRun SCXW215039907 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215039907 BCX0\">ein<\/span><span class=\"NormalTextRun SCXW215039907 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215039907 BCX0\">logistisches<\/span><span class=\"NormalTextRun SCXW215039907 BCX0\">\u00a0Detail. Wenn das Team nicht\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215039907 BCX0\">gestresst<\/span><span class=\"NormalTextRun SCXW215039907 BCX0\">\u00a0in die Messe\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215039907 BCX0\">startet<\/span><span class=\"NormalTextRun SCXW215039907 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215039907 BCX0\">wirkt<\/span><span class=\"NormalTextRun SCXW215039907 BCX0\">\u00a0es\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215039907 BCX0\">souver\u00e4ner<\/span><span class=\"NormalTextRun SCXW215039907 BCX0\">. Das\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215039907 BCX0\">verbessert<\/span><span class=\"NormalTextRun SCXW215039907 BCX0\">\u00a0nicht\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215039907 BCX0\">nur<\/span><span class=\"NormalTextRun SCXW215039907 BCX0\">\u00a0die\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215039907 BCX0\">Organisation<\/span><span class=\"NormalTextRun SCXW215039907 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215039907 BCX0\">sondern<\/span><span class=\"NormalTextRun SCXW215039907 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215039907 BCX0\">auch<\/span><span class=\"NormalTextRun SCXW215039907 BCX0\">\u00a0die\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW215039907 BCX0\">Gespr\u00e4chsqualit\u00e4t<\/span><span class=\"NormalTextRun SCXW215039907 BCX0\">.<\/span><\/span><span class=\"EOP Selected SCXW215039907 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Was_Besucher_auf_der_Messe_der_Zukunft_erwarten\"><\/span><b><span data-contrast=\"none\">Was Besucher auf der Messe der Zukunft erwarten<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:80,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Besucher kommen nicht mehr auf eine Messe, um zuf\u00e4llig Informationen zu sammeln. Viele haben sich bereits online vorbereitet. Sie suchen Best\u00e4tigung, Vergleich, pers\u00f6nliche Beratung und konkrete n\u00e4chste Schritte.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:259}\">\u00a0<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][vc_column_text]<div class=\"wptb-container-legacy\" data-table-id=\"11249\">\n    <table class=\"wptb-preview-table wptb-element-main-table_setting-11249\" style=\"border-spacing: 3px 3px; border-collapse: collapse !important; min-width: 100%; border: 1px solid rgb(0, 0, 0); \" data-border-spacing-columns=\"3\" data-border-spacing-rows=\"3\" data-reconstraction=\"1\" data-wptb-table-directives=\"eyJpbm5lckJvcmRlcnMiOnsiYWN0aXZlIjoiYWxsIiwiYm9yZGVyV2lkdGgiOjEsImJvcmRlclJhZGl1c2VzIjp7ImFsbCI6MCwicm93IjowLCJjb2x1bW4iOjB9fX0=\" data-wptb-responsive-directives=\"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\" data-wptb-cells-width-auto-count=\"2\" data-wptb-extra-styles=\"\" data-wptb-pro-pagination-top-row-header=\"false\" data-wptb-rows-per-page=\"10\" data-wptb-pro-search-top-row-header=\"false\" data-wptb-searchbar-position=\"left\" role=\"table\" data-table-columns=\"2\" data-wptb-table-alignment=\"center\" data-wptb-td-width-auto=\"120\" data-wptb-table-tds-sum-max-width=\"285\" data-wptb-header-background-color=\"#004f9e\" data-wptb-even-row-background-color=\"#ffffff\" data-wptb-odd-row-background-color=\"#f0f0f0\" data-v2-props=\"eyJ1c2VUaEZvckZpcnN0Um93IjpmYWxzZX0=\" ><tbody data-global-font-size=\"15\" ><tr  class=\"wptb-row \" style=\"background-color: #004f9e; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Besucher-Erwartung<\/strong> <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Konsequenz f\u00fcr Aussteller<\/strong> <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>schnelle Orientierung <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>klare Botschaft statt Text\u00fcberladung <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>echte Beratung <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>geschultes Standpersonal <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>digitale Unterst\u00fctzung <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Displays, QR-Codes, Produktfinder <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Erlebnis <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Demo, Muster, Interaktion <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"5\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Vertrauen <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"5\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>pers\u00f6nliche Gespr\u00e4che und Referenzen <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"6\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>konkreter n\u00e4chster Schritt <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"6\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Termin, Angebot, Follow-up <\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n[\/vc_column_text][vc_column_text]<span class=\"TextRun SCXW234633534 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW234633534 BCX0\">AUMA beschreibt Messen unter anderem als Instrument zur Kundenbindung, Partnersuche, Positionierung, Marktforschung, Wettbewerbsanalyse und Verkaufsanbahnung. [5]<\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Messestaende_der_Zukunft_Fuenf_Aufgaben_die_ein_Stand_erfuellen_muss\"><\/span>Messest\u00e4nde der Zukunft: F\u00fcnf Aufgaben, die ein Stand erf\u00fcllen muss<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ein moderner <a href=\"https:\/\/www.displayhersteller.de\/de\/messestaende-sets\">Messestand<\/a> ist kein rein optischer Rahmen. Er ist ein System aus Sichtbarkeit, Besucherf\u00fchrung, Gespr\u00e4chsfl\u00e4che, digitaler Information und Leadprozess.<\/p>\n<ol>\n<li>Aufmerksamkeit erzeugen \u2014 durch Fernwirkung, Licht, Grafik oder Bewegung.<\/li>\n<li>Orientierung geben \u2014 durch klare Botschaft, Zonen und Struktur.<\/li>\n<li>Interesse vertiefen \u2014 durch Demo, Produktmuster, Digital Signage oder Beratung.<\/li>\n<li>Kontakt qualifizieren \u2014 durch Fragen, Leadformular oder Produktfinder.<\/li>\n<li>Nachbereitung erm\u00f6glichen \u2014 durch CRM, Gespr\u00e4chsnotiz und Follow-up.<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Hybride_Messekommunikation_Die_Messe_beginnt_Wochen_vorher\"><\/span><b><span data-contrast=\"none\">Hybride Messekommunikation: Die Messe beginnt Wochen vorher<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Die Messe der Zukunft beginnt nicht am Messetag. Sie beginnt mit Einladung, Terminbuchung, LinkedIn-Kommunikation, Messe-Landingpage und gezielter Ansprache von Bestands- oder Wunschkunden.<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][vc_column_text]<div class=\"wptb-container-legacy\" data-table-id=\"11252\">\n    <table class=\"wptb-preview-table wptb-element-main-table_setting-11252\" style=\"border-spacing: 3px 3px; border-collapse: collapse !important; min-width: 100%; border: 1px solid rgb(0, 0, 0); \" data-border-spacing-columns=\"3\" data-border-spacing-rows=\"3\" data-reconstraction=\"1\" data-wptb-table-directives=\"eyJpbm5lckJvcmRlcnMiOnsiYWN0aXZlIjoiYWxsIiwiYm9yZGVyV2lkdGgiOjEsImJvcmRlclJhZGl1c2VzIjp7ImFsbCI6MCwicm93IjowLCJjb2x1bW4iOjB9fX0=\" data-wptb-responsive-directives=\"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\" data-wptb-cells-width-auto-count=\"2\" data-wptb-extra-styles=\"\" data-wptb-pro-pagination-top-row-header=\"false\" data-wptb-rows-per-page=\"10\" data-wptb-pro-search-top-row-header=\"false\" data-wptb-searchbar-position=\"left\" role=\"table\" data-table-columns=\"2\" data-wptb-table-alignment=\"center\" data-wptb-td-width-auto=\"120\" data-wptb-table-tds-sum-max-width=\"285\" data-wptb-header-background-color=\"#004f9e\" data-wptb-even-row-background-color=\"#ffffff\" data-wptb-odd-row-background-color=\"#f0f0f0\" data-v2-props=\"eyJ1c2VUaEZvckZpcnN0Um93IjpmYWxzZX0=\" ><tbody data-global-font-size=\"15\" ><tr  class=\"wptb-row \" style=\"background-color: #004f9e; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Phase<\/strong> <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Aufgabe<\/strong> <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Vor der Messe <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Sichtbarkeit aufbauen, Termine vereinbaren, Zielgruppen aktivieren <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>W\u00e4hrend der Messe <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Besucher f\u00fchren, Gespr\u00e4che qualifizieren, Leads erfassen <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Nach der Messe <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Follow-up, Angebote, Termine, Content-Nachbereitung <\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n[\/vc_column_text][vc_column_text]Beispiel aus der Praxis: Ein Aussteller k\u00fcndigt auf LinkedIn eine Live-Demo an, nutzt am Stand Digital Signage mit QR-Code zur Terminbuchung und versendet nach der Messe ein personalisiertes Follow-up mit passender Produktseite. Ergebnis: ein durchg\u00e4ngiger, messbarer Prozess.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Messe_der_Zukunft_fruehzeitig_planen_Termine_Technik_und_Logistik_verbinden\"><\/span>Messe der Zukunft fr\u00fchzeitig planen: Termine, Technik und Logistik verbinden<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Die Messe der Zukunft beginnt nicht mit dem Aufbau am Messetag. Sie beginnt mit der richtigen Terminplanung. Wer fr\u00fch wei\u00df, welche Veranstaltungen relevant sind, kann Standgr\u00f6\u00dfe, Digital Signage, LED-Messestand, mobile Systeme, Personal, Transport und Leadprozess besser aufeinander abstimmen.<\/p>\n<p>Gerade moderne Messekonzepte brauchen Vorlauf. Digitale Inhalte m\u00fcssen geplant, Videos oder Animationen vorbereitet, QR-Codes getestet, Grafiken produziert und Standmodule rechtzeitig organisiert werden. Auch Transport und Lagerung werden einfacher, wenn klar ist, welche Messen im Jahresverlauf anstehen und welche Systeme mehrfach eingesetzt werden k\u00f6nnen.<\/p>\n<p>Ein praktischer erster Schritt ist der Blick in den <a href=\"https:\/\/www.displayhersteller.de\/ratgeber\/messekalender\">Messekalender f\u00fcr aktuelle Messetermine<\/a>. Dort lassen sich relevante Veranstaltungen nach Branche, Standort und Zeitraum pr\u00fcfen. So wird aus einem gefundenen Messetermin fr\u00fchzeitig ein konkreter Plan:[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Welche Zielgruppe erreichen wir dort?<\/li>\n<li>Welche Botschaft soll sichtbar sein?<\/li>\n<li>Brauchen wir Digital Signage, einen LED-Messestand oder einen mobilen Messestand?<\/li>\n<li>Welche Inhalte m\u00fcssen vorbereitet werden?<\/li>\n<li>Welche Grafiken m\u00fcssen rechtzeitig produziert werden?<\/li>\n<li>Welche Logistik ist f\u00fcr Aufbau, Transport und Lagerung notwendig?<\/li>\n<\/ul>\n <\/div>[vc_column_text]Besonders bei internationalen Leitmessen lohnt sich eine fr\u00fche Planung. F\u00fcr internationale Leitmessen sollte oft mit 9 bis 12 Monaten Vorlauf geplant werden, bei nationalen Fachmessen mit 4 bis 6 Monaten und bei regionalen Messen mindestens mit 6 bis 10 Wochen. [6][\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Die_10_haeufigsten_Fehler_bei_Zukunfts-Messestaenden\"><\/span>Die 10 h\u00e4ufigsten Fehler bei Zukunfts-Messest\u00e4nden<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Technik ohne Ziel \u2014 VR, Displays oder LED werden eingesetzt, ohne den Messeprozess zu verbessern.<\/li>\n<li>Zu viele Botschaften \u2014 Besucher verstehen nicht schnell genug, worum es geht.<\/li>\n<li>Digital Signage als Imagefilm-Schleife \u2014 Lange Videos werden selten vollst\u00e4ndig gesehen.<\/li>\n<li>Keine Verbindung zum Vertrieb \u2014 Der Stand sieht gut aus, aber Leads werden nicht systematisch erfasst.<\/li>\n<li>Keine Wiederverwendung geplant \u2014 Jeder Auftritt wird neu gedacht und neu produziert.<\/li>\n<li>Zu wenig Personaltraining \u2014 Technik ersetzt keine gute Gespr\u00e4chsf\u00fchrung.<\/li>\n<li>Keine klare Datenlogik \u2014 QR-Scans, Leads und Termine werden nicht ausgewertet.<\/li>\n<li>\u00dcberladene Erlebniswelt \u2014 Besucher sind beeindruckt, verstehen den Nutzen aber nicht.<\/li>\n<li>Schwache Nachbereitung \u2014 Der Messekontakt verliert nach der Messe an Wert.<\/li>\n<li>Nachhaltigkeit nur als Behauptung \u2014 Ohne wiederverwendbare Systeme und Transportlogik bleibt es oberfl\u00e4chlich.<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Checkliste_Messeauftritt_zukunftsfaehig_planen\"><\/span>Checkliste: Messeauftritt zukunftsf\u00e4hig planen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][vc_column_text]<div class=\"wptb-container-legacy\" data-table-id=\"11255\">\n    <table class=\"wptb-preview-table wptb-element-main-table_setting-11255\" style=\"border-spacing: 3px 3px; border-collapse: collapse !important; min-width: 100%; border: 1px solid rgb(0, 0, 0); \" data-border-spacing-columns=\"3\" data-border-spacing-rows=\"3\" data-reconstraction=\"1\" data-wptb-table-directives=\"eyJpbm5lckJvcmRlcnMiOnsiYWN0aXZlIjoiYWxsIiwiYm9yZGVyV2lkdGgiOjEsImJvcmRlclJhZGl1c2VzIjp7ImFsbCI6MCwicm93IjowLCJjb2x1bW4iOjB9fX0=\" data-wptb-responsive-directives=\"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\" data-wptb-cells-width-auto-count=\"2\" data-wptb-extra-styles=\"\" data-wptb-pro-pagination-top-row-header=\"false\" data-wptb-rows-per-page=\"10\" data-wptb-pro-search-top-row-header=\"false\" data-wptb-searchbar-position=\"left\" role=\"table\" data-table-columns=\"2\" data-wptb-table-alignment=\"center\" data-wptb-td-width-auto=\"120\" data-wptb-table-tds-sum-max-width=\"285\" data-wptb-header-background-color=\"#004f9e\" data-wptb-even-row-background-color=\"#ffffff\" data-wptb-odd-row-background-color=\"#f0f0f0\" data-v2-props=\"eyJ1c2VUaEZvckZpcnN0Um93IjpmYWxzZX0=\" ><tbody data-global-font-size=\"15\" ><tr  class=\"wptb-row \" style=\"background-color: #004f9e; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Schritt<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"0\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: #ffffff; font-size: 15px; \"><div style=\"position: relative;\"><p><strong>Frage<\/strong><\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>1<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"1\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Was soll der Messeauftritt konkret erreichen? <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>2<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"2\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Welche Zielgruppe soll angesprochen werden? <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>3<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"3\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>Welche Hauptbotschaft muss aus der Entfernung verst\u00e4ndlich sein? <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>4<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"4\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Welche Rolle spielt Digital Signage? <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"5\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>5<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"5\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Ist ein LED-Messestand f\u00fcr Fernwirkung sinnvoll? <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"6\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>6<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"6\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>K\u00f6nnen Standmodule mehrfach eingesetzt werden? <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"7\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>7<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"7\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-612\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Wie werden Leads erfasst? <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"8\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-613\" style=\"font-size: 15px; \"><div style=\"position: relative;\"><p>8<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"8\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-614\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Gibt es einen QR-Code mit echtem Nutzen? <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"9\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-615\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>9<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"9\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-616\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Ist der Aufbau schnell und planbar? <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"10\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-617\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>10<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"10\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-618\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Wie wird der Stand transportiert und gelagert? <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"11\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-619\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>11<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"11\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-620\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Welche Inhalte m\u00fcssen digital wechselbar sein? <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"12\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-621\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>12<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"12\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-622\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Wie wird das Standpersonal vorbereitet? <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"13\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-623\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>13<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"13\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-624\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Welche KPIs werden gemessen? <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #f0f0f0; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"14\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-625\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>14<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"14\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-626\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Wie schnell erfolgt das Follow-up? <\/p><\/div><\/div><\/td><\/tr><tr  class=\"wptb-row \" style=\"background-color: #ffffff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"15\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-627\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>15<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: rgb(0, 0, 0); border-style: solid; border-radius: 0px; \" data-y-index=\"15\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"true\" data-wptb-cell-vertical-alignment=\"center\" ><div class=\"wptb-text-container wptb-ph-element wptb-element-text-628\" style=\"font-size: 1em; \"><div style=\"position: relative;\"><p>Welche Learnings flie\u00dfen in den n\u00e4chsten Auftritt ein? <\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Naechster_Schritt_Messe_der_Zukunft_praktisch_umsetzen\"><\/span>N\u00e4chster Schritt: Messe der Zukunft praktisch umsetzen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Die Messe der Zukunft beginnt nicht mit der gr\u00f6\u00dften Technik, sondern mit der richtigen Frage:<\/p>\n<p><em><strong>\u201eWelche Kombination macht unseren Messeauftritt sichtbarer, verst\u00e4ndlicher und erfolgreicher?\u201c<\/strong><\/em><\/p>\n<p>F\u00fcr st\u00e4rkere Fernwirkung sind LED-Messest\u00e4nde ein bew\u00e4hrter Hebel. Wenn Inhalte flexibel, beweglich und zielgruppenspezifisch ausgespielt werden sollen, ist Digital Signage ein starker Ansatz. F\u00fcr Unternehmen mit mehreren Messen pro Jahr sind mobile Messest\u00e4nde besonders interessant, weil sie Aufbau, Transport, Lagerung und Wiederverwendung planbarer machen. Und f\u00fcr einen starken, professionellen Gesamtauftritt bieten komplette Messest\u00e4nde die Struktur, die ein System braucht.<\/p>\n<p>Als Maxxi-Print Gro\u00dfbildl\u00f6sungen GmbH begleiten wir Unternehmen seit 1998 in genau diese Richtung: sichtbar, professionell, digital unterst\u00fctzt und auf echten Messeerfolg ausgerichtet. In \u00fcber 25 Jahren haben wir erlebt, wie sich Messest\u00e4nde ver\u00e4ndert haben \u2014 von reinen Grafikfl\u00e4chen zu vernetzten Kommunikationssystemen. Was geblieben ist: die Frage, wie ein Stand echte Gespr\u00e4che und echte Ergebnisse erzeugt.<\/p>\n<p>Der n\u00e4chste Schritt ist nicht: Mehr Technik. Der n\u00e4chste Schritt ist: Mehr Wirkung durch die richtige Kombination.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"FAQ_Messe_der_Zukunft\"><\/span>FAQ: Messe der Zukunft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Wie sieht die Messe der Zukunft aus?<\/strong><\/p>\n<p>Die Messe der Zukunft verbindet pers\u00f6nliche Begegnung mit digitalen Werkzeugen. Erfolgreiche Auftritte nutzen Digital Signage, LED-Messest\u00e4nde, mobile Systeme, klare Besucherf\u00fchrung, digitale Lead-Erfassung und strukturierte Nachbereitung.<\/p>\n<p><strong>Wird die Messe vollst\u00e4ndig digital?<\/strong><\/p>\n<p>Nein. Der pers\u00f6nliche Kontakt bleibt zentral. Digitale Elemente erg\u00e4nzen den Messeauftritt: Sie informieren Besucher, bereiten Gespr\u00e4che vor und erleichtern die Nachbereitung.<\/p>\n<p><strong>Welche Rolle spielt Digital Signage?<\/strong><\/p>\n<p>Digital Signage macht Inhalte beweglich, sichtbar und schnell anpassbar. Es kann Produktvideos zeigen, Demos ank\u00fcndigen, QR-Codes einbinden und Besucher aus der Entfernung auf den Stand aufmerksam machen \u2014 ohne Neudruck und ohne gro\u00dfen Produktionsaufwand.<\/p>\n<p><strong>Wann lohnt sich ein LED-Messestand?<\/strong><\/p>\n<p>Ein LED-Messestand lohnt sich besonders bei hohem Wettbewerbsdruck, stark frequentierten Hallen, Premium-Markenauftritten und wiederkehrenden Messeauftritten, bei denen Fernwirkung und Wiederverwendung wichtig sind.<\/p>\n<p><strong>Welche Rolle spielt KI?<\/strong><\/p>\n<p>KI kann bei Einladung, Leadbewertung, Gespr\u00e4chsvorbereitung, Content-Personalisierung und Follow-up helfen. Sie ersetzt aber nicht den pers\u00f6nlichen Kontakt am Stand.<\/p>\n<p><strong>Sind mobile Messest\u00e4nde zukunftsf\u00e4hig?<\/strong><\/p>\n<p>Ja \u2014 besonders dann, wenn sie mehrfach eingesetzt, schnell aufgebaut, einfach transportiert und mit austauschbaren Grafiken oder digitalen Inhalten angepasst werden k\u00f6nnen.<\/p>\n<p><strong>Was ist wichtiger: Erlebnis oder Leadgenerierung?<\/strong><\/p>\n<p>Beides muss zusammenpassen. Ein Erlebnis ohne Leadprozess bleibt oberfl\u00e4chlich. Ein Leadprozess ohne attraktiven Stand erzeugt zu wenig Aufmerksamkeit. Zukunftsf\u00e4hige Messest\u00e4nde verbinden beides.<\/p>\n<p><strong>Wie misst man den Erfolg der Messe der Zukunft?<\/strong><\/p>\n<p>Wichtige Kennzahlen sind Standbesucher, Gespr\u00e4che, qualifizierte Leads, Demo-Teilnahmen, QR-Scans, Terminbuchungen, Angebotsquote, Abschlussquote, Wiederverwendungsquote und Kosten pro Lead.<\/p>\n<p><strong>Wann sollte man mit der Planung eines zukunftsf\u00e4higen Messeauftritts beginnen?<\/strong><\/p>\n<p>Bei internationalen Leitmessen sollte die Planung idealerweise 9 bis 12 Monate vorher starten, bei nationalen Fachmessen 4 bis 6 Monate vorher und bei regionalen Messen mindestens 6 bis 10 Wochen vorher. Der Messekalender hilft dabei, relevante Termine fr\u00fchzeitig zu erkennen und die Messeplanung daran auszurichten.<\/p>\n<p><strong>Welche LED-Systeme eignen sich f\u00fcr moderne Messeauftritte?<\/strong><\/p>\n<p>Je nach Ziel k\u00f6nnen LED-Messew\u00e4nde, PIXLIP, SEGO-Leuchtrahmen oder Lumina Lightbox sinnvoll sein. Entscheidend ist, ob Fernwirkung, modularer Aufbau, schneller Grafikwechsel oder eine kompakte Lichtfl\u00e4che im Vordergrund steht.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;1px&#8221; column_border_color=&#8221;#000000&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Fazit\"><\/span>Fazit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Die Messe der Zukunft ist digitaler \u2014 aber vor allem klarer<\/strong><\/p>\n<p>Die Messe der Zukunft wird nicht durch Technik allein entschieden. Sie entsteht dort, wo pers\u00f6nliche Begegnung, digitale Inhalte, starke Fernwirkung, flexible Systeme und messbare Prozesse zusammenkommen.<\/p>\n<p>Digital Signage, LED-Messest\u00e4nde, mobile Systeme, KI und digitale Lead-Erfassung sind wichtige Werkzeuge. Aber ihr Wert entsteht erst, wenn sie eine klare Aufgabe erf\u00fcllen: Besucher anziehen, Interesse wecken, Gespr\u00e4che verbessern, Leads erfassen und Nachbereitung erleichtern.<\/p>\n<p>Die Zahlen zeigen: Messen bleiben relevant. In Deutschland kamen 2024 mehr als 11,7 Millionen Besucher zu 322 Messen. Gleichzeitig planen 78 % der Aussteller stabile oder steigende Messeaktivit\u00e4ten. Wer in diesem Wettbewerb sichtbar bleiben will, braucht mehr als Freundlichkeit und einen aufger\u00e4umten Stand. Er braucht eine Strategie.<\/p>\n<p>Wer die Messe der Zukunft praktisch umsetzen m\u00f6chte, sollte nicht erst beim Standdesign beginnen, sondern bei der Jahresplanung. Der Messekalender f\u00fcr aktuelle Messetermine hilft dabei, relevante Veranstaltungen fr\u00fchzeitig zu erkennen und daraus konkrete Messeauftritte abzuleiten \u2014 inklusive Standl\u00f6sung, Digital Signage, LED-Messestand, Personal, Transport, Lagerung und Leadprozess.<\/p>\n<p>Mit der Erfahrung von Maxxi-Print seit 1998 und den L\u00f6sungen auf Displayhersteller.de l\u00e4sst sich genau diese Strategie umsetzen: sichtbar, professionell, digital unterst\u00fctzt \u2014 und auf echten Messeerfolg ausgerichtet.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<table style=\"font-weight: 400;\" data-tablestyle=\"MsoTableGrid\" data-tablelook=\"1184\" aria-rowcount=\"9\">\n<tbody>\n<tr aria-rowindex=\"1\">\n<td data-celllook=\"65536\"><b><span data-contrast=\"auto\">Quelle<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"65536\"><b><span data-contrast=\"auto\">URL<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"2\">\n<td data-celllook=\"0\"><span data-contrast=\"auto\">[1] AUMA Kennzahlen 2024<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"0\"><span data-contrast=\"auto\">https:\/\/www.auma.de\/en\/latest-news\/reports\/detail\/2-point-5-million-foreign-visitors-germany-leading-trade-fair-venue-worldwide\/<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"3\">\n<td data-celllook=\"0\"><span data-contrast=\"auto\">[2] AUMA Aussteller-Ausblick 2025\/2026<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"0\"><span data-contrast=\"auto\">https:\/\/www.auma.de\/en\/latest-news\/reports\/detail\/auma-exhibitor-outlook-2025-2026\/<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"4\">\n<td data-celllook=\"0\"><span data-contrast=\"auto\">[3] UFI Global Exhibition Barometer<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"0\"><span 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