{"id":4840,"date":"2024-03-26T15:05:24","date_gmt":"2024-03-26T14:05:24","guid":{"rendered":"https:\/\/www.displayhersteller.de\/ratgeber\/?p=4840"},"modified":"2026-04-29T12:18:39","modified_gmt":"2026-04-29T10:18:39","slug":"pantone-trendfarben","status":"publish","type":"post","link":"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben","title":{"rendered":"Pantone Trendfarben \u2013 Aktuelle Farbtrends im Marketing"},"content":{"rendered":"<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"Gef\u00e4llt mir\" data-post-id=\"4840\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">    <\/span>\r\n<\/div><\/div>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Seit mittlerweile 25 Jahren wird vom Farbinstitut Pantone die <strong>Trendfarben<\/strong> des Jahres gek\u00fcrt, welche im Anschluss einen ma\u00dfgeblichen Einfluss auf Kaufentscheidungen in zahlreichen Branchen hat. Der Pantone Fashion Color Report dient hierbei als Orientierung f\u00fcr viele Unternehmen aus den Bereichen Mode, Textilien und Innendesign. Inspiriert wird die Wahl der j\u00e4hrlichen Pantone Farben hierbei von den jeweils aktuellen Kollektionen der internationalen Laufstege wie der Fashion Week in New York und London. Mehr zum Ursprung von Pantone und eine vollst\u00e4ndige \u00dcbersicht aller Farben finden Sie <a href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantonefarben\">hier.<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhaltsverzeichnis<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\/#Einsatzgebiete_der_Farbpalette\" >Einsatzgebiete der Farbpalette<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\/#Die_Trendfarben_2026\" >Die Trendfarben 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\/#Die_Trendfarben_2025\" >Die Trendfarben 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\/#Die_Pantone_Trendfarben_2024\" >Die Pantone Trendfarben 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\/#Die_Pantone_Trendfarben_2023\" >Die Pantone Trendfarben 2023<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\/#Die_Pantone_Trendfarben_2022\" >Die Pantone Trendfarben 2022<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\/#Farbe_des_Jahres_2026\" >Farbe des Jahres 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\/#Warum_Cloud_Dancer_als_Trendfarbe_des_Jahres_2026\" >Warum Cloud Dancer als Trendfarbe des Jahres 2026?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\/#Farbe_des_Jahres_2025\" >Farbe des Jahres 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\/#Warum_Mocha_Mousse_als_Trendfarbe_des_Jahres_2025\" >Warum Mocha Mousse als Trendfarbe des Jahres 2025?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\/#Farbe_des_Jahres_2024\" >Farbe des Jahres 2024<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\/#Warum_Peach_Fuzz_als_Trendfarbe_des_Jahres_2024\" >Warum Peach Fuzz als Trendfarbe des Jahres 2024?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\/#Farbe_des_Jahres_2023\" >Farbe des Jahres 2023<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\/#Warum_wird_Viva_Magenta_zur_Trendfarbe\" >Warum wird Viva Magenta zur Trendfarbe?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\/#Wie_sieht_eigentlich_die_Farbe_Viva_Magenta_aus\" >Wie sieht eigentlich die Farbe Viva Magenta aus?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\/#Farbe_des_Jahres_2022\" >Farbe des Jahres 2022<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\/#Fazit\" >Fazit<\/a><\/li><\/ul><\/nav><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Einsatzgebiete_der_Farbpalette\"><\/span><strong>Einsatzgebiete der Farbpalette<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Farben sind f\u00fcr Unternehmen aus jeder Branche ein wichtiges Mittel das gezielt eingesetzt wird und als erfolgreiches Marketing Instrument genutzt wird um z.B. die Wiedererkennung des Unternehmens zu maximieren.<br \/>\nWeitere Beispiele f\u00fcr den Einsatz von Farben und deren Wirkung:<br \/>\n<strong><br \/>\nInnenarchitektur:<\/strong> Welche Farbe kann in einem Zimmer verwendet werden, um Ruhe und Ausgeglichenheit zu vermitteln?<\/p>\n<p><strong>Gastronomie:<\/strong> Welche Farbe der W\u00e4nde regt den Appetit der Kunden an?<\/p>\n<p><strong>Onlinemarketing:<\/strong> Welche Farbe bringt den Kunden dazu h\u00e4ufiger den \u201eKaufen\u201c-Button zu klicken?<\/p>\n<p>In der Druckbranche wird davon profitiert, dass die vom Kunden gew\u00fcnschten Farben konsistent und pr\u00e4zise umgesetzt werden k\u00f6nnen, auch wird bei der Verwendung und dem Einsatz von Pantone Farben garantiert, dass die Farbwiedergabe bei jedem Druckauftrag identisch ist. Einen weiteren Vorteil bietet die M\u00f6glichkeit spezielle Farbt\u00f6ne verwenden und wiedergeben zu k\u00f6nnen, die Unternehmen von der Konkurrenz abheben und somit zu einem einzigartigen Wiedererkennungswert verhelfen k\u00f6nnen. Der visuelle Markenauftritt und die Gestaltung von Produkten tr\u00e4gt ma\u00dfgebend zum Erfolg eines Unternehmens bei. Studien zufolge steigert der richtige Farbton den Wiedererkennungswert einer Marke, da sie Assoziationen, Erwartungen, bildliche Vorstellungen und Erinnerungen wecken. Der Verkauf von Produkten und Ideen l\u00e4sst sich mit der Wahl einer ansprechenden Farbe um 50 bis 85 % steigern.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2 data-start=\"0\" data-end=\"24\"><span class=\"ez-toc-section\" id=\"Die_Trendfarben_2026\"><\/span><strong data-start=\"0\" data-end=\"24\">Die Trendfarben 2026<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"26\" data-end=\"135\">Folgende Eigenschaften spiegeln die vom Pantone Color Institute festgelegte Trendfarbe des Jahres 2026 wider:<\/p>\n<p style=\"text-align: center;\" data-start=\"137\" data-end=\"221\"><strong data-start=\"137\" data-end=\"221\">Ruhe \u2013 Klarheit \u2013 Leichtigkeit \u2013 Reduktion \u2013 Balance \u2013 Offenheit \u2013 Zeitlosigkeit<\/strong><\/p>\n<p data-start=\"223\" data-end=\"785\">Im vorherigen Jahr stand die Trendfarbe f\u00fcr W\u00e4rme, Stabilit\u00e4t und eine erdige Behaglichkeit. Mit <strong data-start=\"320\" data-end=\"336\">Cloud Dancer<\/strong> pr\u00e4sentieren die Experten 2026 einen bewusst zur\u00fcckhaltenden Wei\u00dfton, der Ruhe, Klarheit und einen Moment des Innehaltens vermittelt. <strong data-start=\"471\" data-end=\"503\">PANTONE 11-4201 Cloud Dancer<\/strong> wirkt leicht, offen und zeitlos und schafft eine helle, harmonische Grundlage f\u00fcr moderne Gestaltungskonzepte. Der Farbton steht f\u00fcr Reduktion, neue Perspektiven und das Bed\u00fcrfnis nach Balance in einer zunehmend lauten und schnelllebigen Welt.<\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;11037&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;zoom&#8221; alignment=&#8221;&#8221; img_link_large=&#8221;yes&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Die_Trendfarben_2025\"><\/span>Die Trendfarben 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Folgende Eigenschaften spiegeln die von den Pantone Color Institute Experten festgelegte Trendfarbe des Jahres 2025 wider:<\/p>\n<p style=\"text-align: center;\"><strong>W\u00e4rme \u2013 Tiefe \u2013 Stabilit\u00e4t \u2013 Bodenst\u00e4ndigkeit \u2013 Eleganz \u2013 Behaglichkeit \u2013 Zeitlosigkeit<\/strong><\/p>\n<p>Im vorherigen Jahr standen die Trendfarben f\u00fcr Gem\u00fctlichkeit und Nat\u00fcrlichkeit, verbunden mit einer ruhigen und komfortablen Atmosph\u00e4re. Mit der Farbe <strong>Mocha Mousse<\/strong> pr\u00e4sentieren die Experten 2025 eine nuancierte Farbwahl, die W\u00e4rme und Stabilit\u00e4t ausstrahlt. Der zeitlose Erdton verbindet Eleganz und Behaglichkeit und l\u00e4dt dazu ein, R\u00e4ume und Designs mit einer tiefen, beruhigenden Wirkung zu gestalten.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;11027&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;zoom&#8221; alignment=&#8221;&#8221; img_link_large=&#8221;yes&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Die_Pantone_Trendfarben_2024\"><\/span>Die Pantone Trendfarben 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Folgende Eigenschaften spiegeln die von den Pantone Color Institute Experten festgelegten Trendfarben des Jahres 2024 wieder:<\/p>\n<p style=\"text-align: center;\"><strong>Gem\u00fctlichkeit \u2013 Nat\u00fcrlichkeit \u2013 Ruhe \u2013 Leidenschaft \u2013 Raffinesse \u2013 Komfort \u2013 Eleganz<\/strong><\/p>\n<p>Im vorherigen Jahr entschieden sich die Experten f\u00fcr Farben die sich zum Experimentieren eigneten und Chaos und Freiheit in die Ausdrucksweise brachten. Die Trendfarben 2024 vertreten ein neues Gef\u00fchl der Gem\u00fctlichkeit, Ruhe und Komfort. Die Kombination von starken Farben mit erdigen Naturt\u00f6nen erlaubt eine gro\u00dfe Vielfalt in jedem Einsatzbereich. Jede der Farben, in Kombination mit anderen, kann f\u00fcr Raffinesse und Eleganz sorgen.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;9198&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;zoom&#8221; alignment=&#8221;&#8221; img_link_large=&#8221;yes&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]<a href=\"https:\/\/www.displayhersteller.de\/ratgeber\/wp-content\/uploads\/2024\/03\/Die-Pantone-Trendfarben-2024.pdf\">\u00dcbersicht \u00fcber Pantone Trendfarben 2024 zum Download<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Die_Pantone_Trendfarben_2023\"><\/span>Die Pantone Trendfarben 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Folgende Eigenschaften spiegeln die von den Pantone Color Institute Experten festgelegten Trendfarben des Jahres 2023 wieder:<\/p>\n<p style=\"text-align: center;\"><strong>Furchtlosigkeit &#8211; Chaos \u2013 Ruhe \u2013 Freiheit \u2013 Neues \u2013 Individualit\u00e4t \u2013 Mut \u2013 Ausdruck<\/strong><\/p>\n<p>Die von den Experten des Pantone Color Institute gew\u00e4hlten Pantone Trendfarben 2023 sind Farben und Farbkombinationen, die sich zum Experimentieren eignen und skurrile Kontraste unterstreichen. Eine Mischung aus Eskapismus und Realit\u00e4t, Ganzheitlichkeit und Freude. Die Trendfarben 2023 sind erdend und grundlegend sowie erhebend und vital. Die Kombination von Tradition und Innovation, das Bed\u00fcrfnis nach Helligkeit und Positivit\u00e4t, trifft auf das Bed\u00fcrfnis nach Ruhe und Ausgeglichenheit. Erstaunliche und freche Mischungen stehen f\u00fcr Individualit\u00e4t, f\u00fcr freie Meinungs\u00e4u\u00dferung und eine mutige Haltung.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;4868&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;zoom&#8221; alignment=&#8221;&#8221; img_link_large=&#8221;yes&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]<a href=\"https:\/\/www.displayhersteller.de\/ratgeber\/wp-content\/uploads\/2023\/02\/Die-Pantone-Trendfarben-2023-1.pdf\">\u00dcbersicht \u00fcber Pantone Trendfarben 2023 zum Download<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Die_Pantone_Trendfarben_2022\"><\/span>Die Pantone Trendfarben 2022<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Folgende Eigenschaften spiegeln die von den Pantone Color Institute Experten festgelegten Trendfarben des Jahres 2022 wieder:<\/p>\n<p style=\"text-align: center;\"><strong>Geborgenheit \u2013 Vertrautheit \u2013 Freude \u2013 Sehnsucht \u2013 Beruhigung \u2013 Zeitlos \u2013 Fr\u00f6hlichkeit<\/strong><\/p>\n<p>Ein Jahr zuvor, entschieden sich die Experten f\u00fcr Farben, die Fr\u00fchlingsgef\u00fchle wecken und Lebensfreude ausstrahlen. Ausgewogenheit, Ver\u00e4nderung und Bewegung standen bei der Wahl im Vordergrund. Die Trendfarben 2022 vertraten Dynamik, Freude sowie Aufschwung und weckten das Bed\u00fcrfnis nach Geborgenheit und Sicherheit. Geborgenheit und Vertrautheit wurden mit Freude verschmolzen, welche durch vielf\u00e4ltige, klassische und beruhigende Farben ausgedr\u00fcckt wurden[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;4950&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;zoom&#8221; alignment=&#8221;&#8221; img_link_large=&#8221;yes&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]<a href=\"https:\/\/www.displayhersteller.de\/ratgeber\/wp-content\/uploads\/2023\/02\/Die-Pantone-Trendfarben-2022.pdf\">\u00dcbersicht \u00fcber Pantone Trendfarben 2022 zum Download<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 data-start=\"0\" data-end=\"25\"><span class=\"ez-toc-section\" id=\"Farbe_des_Jahres_2026\"><\/span><strong data-start=\"0\" data-end=\"25\">Farbe des Jahres 2026<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"27\" data-end=\"539\">Die Pantone Trendfarbe des Jahres 2026 ist <strong data-start=\"70\" data-end=\"86\">Cloud Dancer<\/strong>. Der Farbton <strong data-start=\"100\" data-end=\"132\">PANTONE 11-4201 Cloud Dancer<\/strong> ist ein edles, luftiges Wei\u00df, das Ruhe, Klarheit und Leichtigkeit ausstrahlt. Als bewusster Gegenpol zu einer lauten und schnelllebigen Welt steht Cloud Dancer f\u00fcr innere Balance, Offenheit und einen Moment des Innehaltens. Die zur\u00fcckhaltende Nuance schafft eine helle, harmonische Atmosph\u00e4re und verleiht R\u00e4umen, Designs und Produkten eine zeitlose, elegante Wirkung.<\/p>\n<p data-start=\"541\" data-end=\"1011\">Cloud Dancer verk\u00f6rpert das wachsende Bed\u00fcrfnis nach Reduktion, Klarheit und einem bewussteren Lebensstil. Der sanfte Wei\u00dfton l\u00e4dt dazu ein, Freiraum zu schaffen \u2013 sowohl visuell als auch gedanklich. Er steht f\u00fcr Neubeginn, Leichtigkeit und die M\u00f6glichkeit, sich auf das Wesentliche zu konzentrieren. Durch seine neutrale und vielseitige Ausstrahlung l\u00e4sst sich Cloud Dancer harmonisch kombinieren und bildet eine ruhige Basis f\u00fcr moderne, stilvolle Gestaltungskonzepte.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;11024&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;zoom&#8221; alignment=&#8221;&#8221; img_link_large=&#8221;yes&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 data-start=\"0\" data-end=\"54\"><span class=\"ez-toc-section\" id=\"Warum_Cloud_Dancer_als_Trendfarbe_des_Jahres_2026\"><\/span><strong data-start=\"0\" data-end=\"54\">Warum Cloud Dancer als Trendfarbe des Jahres 2026?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"56\" data-end=\"354\">Die Farbe <strong data-start=\"66\" data-end=\"82\">Cloud Dancer<\/strong> geht \u00fcber eine rein \u00e4sthetische Farbwahl hinaus und steht f\u00fcr ein starkes Bed\u00fcrfnis nach Ruhe, Klarheit und innerer Balance. Der helle, sanfte Wei\u00dfton vermittelt Leichtigkeit und Offenheit und schafft eine Atmosph\u00e4re, die beruhigend, reduziert und zugleich elegant wirkt.<\/p>\n<p data-start=\"356\" data-end=\"754\">In einer Zeit, die von Reiz\u00fcberflutung, Geschwindigkeit und st\u00e4ndiger Ver\u00e4nderung gepr\u00e4gt ist, l\u00e4dt Cloud Dancer dazu ein, bewusst innezuhalten und Raum f\u00fcr das Wesentliche zu schaffen. Die Farbe wirkt wie ein visueller Ruhepunkt: zur\u00fcckhaltend, harmonisch und vielseitig einsetzbar. Sie bildet eine neutrale Grundlage, die Designs, R\u00e4ume und Produkte klarer, heller und zeitloser erscheinen l\u00e4sst.<\/p>\n<p data-start=\"756\" data-end=\"1087\" data-is-last-node=\"\" data-is-only-node=\"\">Die Entscheidung f\u00fcr <strong data-start=\"777\" data-end=\"793\">Cloud Dancer<\/strong> als Trendfarbe des Jahres 2026 spiegelt den Wunsch nach Reduktion, neuer Leichtigkeit und bewusster Gestaltung wider. Der Farbton steht f\u00fcr einen Neubeginn, f\u00fcr mentale Klarheit und f\u00fcr die Sehnsucht nach einer Umgebung, die nicht \u00fcberfordert, sondern Orientierung und Gelassenheit vermittelt.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Farbe_des_Jahres_2025\"><\/span><strong>Farbe des Jahres 2025<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Die Pantone Trendfarbe des Jahres 2025 ist <strong>Mocha Mousse<\/strong>! Sie hat ihren Ursprung in unserem Streben nach Stabilit\u00e4t, innerer Ruhe und einer Verbindung zur Erde. Dieser warme, erdige Ton beruhigt Geist, K\u00f6rper und Seele und schafft eine einladende Atmosph\u00e4re, die sowohl Geborgenheit als auch Eleganz ausstrahlt. Mit ihrer tiefen, zeitlosen Ausstrahlung ist <strong>Mocha Mousse<\/strong> vielseitig einsetzbar und verleiht jedem Umfeld einen Hauch von Raffinesse und Behaglichkeit.<\/p>\n<p><strong>Mocha Mousse<\/strong> verk\u00f6rpert das wachsende Bed\u00fcrfnis der Gesellschaft nach Best\u00e4ndigkeit, W\u00e4rme und einer R\u00fcckbesinnung auf das Wesentliche. Sie spiegelt den Wunsch wider, in einer hektischen Welt Halt und Harmonie zu finden. Diese Farbe l\u00e4dt dazu ein, eine tiefere Verbindung zur Natur und zu sich selbst aufzubauen, und steht f\u00fcr einen bewussteren und achtsamen Lebensstil.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;9200&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;zoom&#8221; alignment=&#8221;&#8221; img_link_large=&#8221;yes&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3><span class=\"ez-toc-section\" id=\"Warum_Mocha_Mousse_als_Trendfarbe_des_Jahres_2025\"><\/span><strong>Warum Mocha Mousse als Trendfarbe des Jahres 2025?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Die Farbe <strong>Mocha Mousse<\/strong> geht \u00fcber rein \u00e4sthetische Trends hinaus und spricht tiefgreifende emotionale und psychologische Bed\u00fcrfnisse an. Mit ihrem warmen, erdigen Ton erinnert sie an die beruhigenden Farben der Natur, wie den weichen Sand oder die kr\u00e4ftige Erde, und vermittelt ein Gef\u00fchl von Stabilit\u00e4t, Geborgenheit und Zeitlosigkeit.<\/p>\n<p>In einer \u00c4ra, die von Schnelllebigkeit und digitalen Innovationen gepr\u00e4gt ist, l\u00e4dt <strong>Mocha Mousse<\/strong> dazu ein, innezuhalten und sich mit dem Urspr\u00fcnglichen zu verbinden. Sie schafft einen Ausgleich zwischen moderner Technologie und einem bewussteren, geerdeten Lebensstil, indem sie eine beruhigende und harmonische Atmosph\u00e4re in unser Umfeld bringt.<\/p>\n<p>Die Entscheidung f\u00fcr <strong>Mocha Mousse<\/strong> als Trendfarbe des Jahres 2025 reflektiert den Wunsch nach mehr Tiefe, Sinnhaftigkeit und einem nachhaltigen Ansatz, der uns auf das Wesentliche im Leben besinnt.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Farbe_des_Jahres_2024\"><\/span>Farbe des Jahres 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Die Pantone Trendfarbe des Jahres 2024 ist Peach Fuzz! Sie hat ihren Ursprung bei unserem Wunsch der F\u00fcrsorge gegen\u00fcber uns selbst und anderer. Diese beruhigende Farbe tut Geist, K\u00f6rper und Seele gut. Die attraktive Pfirsichfarbe verlangt intuitiv danach, ber\u00fchrt zu werden was sie f\u00fcr die Anwendung in verschiedenen Bereichen begehrt macht um eine angenehme Atmosph\u00e4re zu schaffen und einen sanften und warmen Touch zu verleihen.<\/p>\n<p>Peach Fuzz f\u00e4ngt das wachsende Bed\u00fcrfnis der Gesellschaft nach W\u00e4rme, Optimismus und einer Verbindung zur Natur ein. Sie spiegelt somit den Wunsch nach einer bewussteren, empathischeren und zug\u00e4nglicheren Welt wider. Es ist eine Farbe, die dazu einl\u00e4dt, sich um sich selbst und um andere zu k\u00fcmmern, und die eine positive, hoffnungsvolle Perspektive f\u00fcr die Zukunft symbolisiert.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;7914&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;zoom&#8221; alignment=&#8221;&#8221; img_link_large=&#8221;yes&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3><span class=\"ez-toc-section\" id=\"Warum_Peach_Fuzz_als_Trendfarbe_des_Jahres_2024\"><\/span>Warum Peach Fuzz als Trendfarbe des Jahres 2024?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Die Farbe &#8220;Peach Fuzz&#8221; geht \u00fcber \u00e4sthetische Trends hinaus und ber\u00fchrt tiefgreifende psychologische und emotionale Ebenen. Sie erinnert an die sanften Farbt\u00f6ne des Sonnenaufgangs und bringt eine unbeschwerte, positive Stimmung in jeden Aspekt des Lebens.<\/p>\n<p>In einer Zeit, in der digitale Technologien unseren Alltag dominieren, ruft &#8220;Peach Fuzz&#8221; zu einer R\u00fcckbesinnung auf das Einfache und Nat\u00fcrliche auf, wodurch ein Gleichgewicht zwischen der digitalen und der realen Welt geschaffen wird.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Farbe_des_Jahres_2023\"><\/span>Farbe des Jahres 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Viva Magenta ist die Pantone Trendfarbe des Jahres 2023! Der diesj\u00e4hrige Trendfarbton ist inspiriert von einer am \u00e4ltesten hergestellten Farben der Welt. Das starke Rot der Kermes-Schildlaus bzw. der Cochenille-Laus war schon den \u00c4gyptern, Griechen und R\u00f6mern bekannt. Der r\u00f6tliche Farbstoff, der aus zerriebenen Schildl\u00e4usen besteht, wurde vor allem zum F\u00e4rben von Wolle und Leder verwendet.<br \/>\nEin kraftvolles Rot, vollendet mit einem Anteil Magenta \u2013 der in diesem Jahr frisch gek\u00fcrte Gewinner namens Viva Magenta ist ein kr\u00e4ftiger, in der Natur verwurzelter, fr\u00f6hlicher Rotton. Er wirkt pulsierend und elektrisierend zugleich, aber keinesfalls aufdringlich oder aggressiv. Ein spannendes Jahr voller eindrucksvollen Modeneuheiten, Wohnaccessoires, und weiteren spannenden Einsatzgebieten steht uns mit der Unterst\u00fctzung von Viva Magenta bevor.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;8082&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;zoom&#8221; alignment=&#8221;&#8221; img_link_large=&#8221;yes&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3><span class=\"ez-toc-section\" id=\"Warum_wird_Viva_Magenta_zur_Trendfarbe\"><\/span>Warum wird Viva Magenta zur Trendfarbe?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Die von den Pantone Experten gew\u00e4hlte Trendfarbe Viva Magenta dr\u00fcckt Kraft und St\u00e4rke aus. Durch Energie und neuen Schwung wird die Fr\u00f6hlichkeit und gute Stimmung gef\u00f6rdert und hervorgehoben. Viva Magenta steht f\u00fcr Mut und Furchtlosigkeit, die gerade in der heutigen Zeit, welche von Krisen und \u00c4ngsten gepr\u00e4gt ist, dabei best\u00e4rken, an sich selbst zu glauben &#8211; an das was man schaffen kann! Gerade deshalb, ein Ansporn f\u00fcr die Experten, sich dieses Jahr f\u00fcr diese ausdrucksstarke und motivierende sowie kraftgebende Farbe zu entscheiden.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Wie_sieht_eigentlich_die_Farbe_Viva_Magenta_aus\"><\/span>Wie sieht eigentlich die Farbe Viva Magenta aus?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Das Pantone Color Institute beschreibt die Farbe wie folgt:<\/p>\n<p><em>\u201eViva Magenta ist mutig und furchtlos und eine pulsierende Farbe, deren \u00dcberschwang ein freudiges und optimistisches Fest f\u00f6rdert und eine neue Geschichte schreibt. Die diesj\u00e4hrige Farbe des Jahres ist kraftvoll und erm\u00e4chtigend. Es ist ein neues, lebhaftes Rot, das in purer Freude schwelgt, das zum Experimentieren und zum ungehemmten Selbstausdruck ermutigt, ein elektrisierender, grenzenloser Farbton, der sich als herausragendes Statement manifestiert.\u201c<\/em><\/p>\n<p>Eine Mischung aus Rot und Violett \u2013 leuchtend und intensiv. Untermauert mit einem magischen, dunklen &#8211; fast schwarzen Farbton, der nur bei Lichteinfall erkennbar ist. Viva Magenta wirkt elegant, geheimnisvoll und charmant zugleich.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Farbe_des_Jahres_2022\"><\/span>Farbe des Jahres 2022<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Pantone 17-3938 Very Peri<\/strong><\/p>\n<p>Die Pantone Trendfarbe des Jahres 2022 ist Very Peri, stand im Zeichen der Kreativit\u00e4t und dem Einfallsreichtum, ausgedr\u00fcckt durch eine Farbgebung, die Eigenschaften von Blaut\u00f6nen sowie einem r\u00f6tlich-violetten Unterton beinhalteten.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;8081&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;zoom&#8221; alignment=&#8221;&#8221; img_link_large=&#8221;yes&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;1px&#8221; column_border_color=&#8221;#333333&#8243; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Fazit\"><\/span>Fazit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Pantone\u00a0ist kein Luxusdetail, sondern ein pr\u00e4zises Werkzeug f\u00fcr Unternehmen, die Farbe als Teil ihrer Markenidentit\u00e4t ernst nehmen. Das System hilft dabei, Farbkommunikation sauberer, konsistenter und belastbarer zu machen \u2013 besonders dann, wenn mehrere Materialien, Formate oder Produktionspartner im Spiel sind.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Die Vorteile liegen vor allem in drei Bereichen:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li><b><span data-contrast=\"auto\"> Mehr Farbkonsistenz<\/span><\/b><br \/>\n<span data-contrast=\"auto\">Pantoneschafft eine klarere Referenz als rein subjektive Abstimmungen oder reine CMYK-N\u00e4herungen.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\"> Mehr Prozesssicherheit<\/span><\/b><br \/>\n<span data-contrast=\"auto\">Wo Farben standardisiert kommuniziert werden, sinken Missverst\u00e4ndnisse und Abstimmungsfehler.<\/span><\/li>\n<li><b><span data-contrast=\"auto\"> Mehr Professionalit\u00e4t im Markenauftritt<\/span><\/b><br \/>\n<span data-contrast=\"auto\">Gerade auf Messen, im POS und im Gro\u00dfformatdruck zahlt sich eine saubere Farbf\u00fchrung sichtbar aus.<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Wo\u00a0Pantone\u00a0an Grenzen st\u00f6\u00dft \u2013 etwa bei\u00a0fotolastigen\u00a0Drucksachen, kleinen Auflagen oder sehr preisorientierten Produktionen \u2013 bleibt CMYK die richtige Wahl. In der Praxis schlie\u00dfen sich beide Systeme nicht aus. H\u00e4ufig ist die Kombination aus\u00a0Pantone\u00a0f\u00fcr markenkritische Volltonfarben und CMYK f\u00fcr Bildmotive die sinnvollste L\u00f6sung.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Die wichtigste Erkenntnis:<\/span><\/b><span data-contrast=\"auto\">\u00a0Nicht der\u00a0Pantone-Code allein sorgt f\u00fcr Qualit\u00e4t, sondern der gesamte Workflow dahinter \u2013 von der Gestaltung \u00fcber die Materialwahl bis zur Freigabe.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Quellen:<br \/>\nhttps:\/\/www.pantone.com\/eu\/de\/themen\/farbentheorie-psychologiePantone\/Farbentheorie-Psychologie<br \/>\nhttps:\/\/www.torso.de\/Ueber-Pantone-Farben:_:78.html<br \/>\nhttps:\/\/www.pantone.com\/eu\/de\/artikel\/press-releases<br \/>\nhttps:\/\/www.gesundheit.de\/wellness\/sanfte-medizin\/weitere-therapien-und-behandlungen\/farben-und-ihre-wirkung[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221;&#8230;<\/p>\n","protected":false},"author":11,"featured_media":4926,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[430],"tags":[],"class_list":{"0":"post-4840","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-know-how"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pantone Farben 2026 | Farbtrends f\u00fcr Marketing &amp; Werbung<\/title>\n<meta name=\"description\" content=\"Pantone Trendfarben im \u00dcberblick: Wirkung, Farbpsychologie &amp; Einsatz im Marketing, Messe- und Eventdesign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pantone Farben 2026 | Farbtrends f\u00fcr Marketing &amp; Werbung\" \/>\n<meta property=\"og:description\" content=\"Pantone Trendfarben im \u00dcberblick: Wirkung, Farbpsychologie &amp; Einsatz im Marketing, Messe- und Eventdesign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben\" \/>\n<meta property=\"og:site_name\" content=\"displayhersteller Ratgeber\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/displayhersteller\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-26T14:05:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T10:18:39+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.displayhersteller.de\/ratgeber\/wp-content\/uploads\/2023\/02\/Pantone-Trendfarben.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1839\" \/>\n\t<meta property=\"og:image:height\" content=\"945\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Selin Alica\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Selin Alica\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"31\u00a0Minuten\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pantone Farben 2026 | Farbtrends f\u00fcr Marketing & Werbung","description":"Pantone Trendfarben im \u00dcberblick: Wirkung, Farbpsychologie & Einsatz im Marketing, Messe- und Eventdesign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben","og_locale":"de_DE","og_type":"article","og_title":"Pantone Farben 2026 | Farbtrends f\u00fcr Marketing & Werbung","og_description":"Pantone Trendfarben im \u00dcberblick: Wirkung, Farbpsychologie & Einsatz im Marketing, Messe- und Eventdesign.","og_url":"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben","og_site_name":"displayhersteller Ratgeber","article_author":"https:\/\/www.facebook.com\/displayhersteller","article_published_time":"2024-03-26T14:05:24+00:00","article_modified_time":"2026-04-29T10:18:39+00:00","og_image":[{"width":1839,"height":945,"url":"http:\/\/www.displayhersteller.de\/ratgeber\/wp-content\/uploads\/2023\/02\/Pantone-Trendfarben.jpg","type":"image\/jpeg"}],"author":"Selin Alica","twitter_card":"summary_large_image","twitter_misc":{"Geschrieben von":"Selin Alica","Gesch\u00e4tzte Lesezeit":"31\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben#article","isPartOf":{"@id":"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben"},"author":{"name":"Selin Alica","@id":"https:\/\/www.displayhersteller.de\/ratgeber\/#\/schema\/person\/1300a732ee83919ebb218862e2c750c7"},"headline":"Pantone Trendfarben \u2013 Aktuelle Farbtrends im Marketing","datePublished":"2024-03-26T14:05:24+00:00","dateModified":"2026-04-29T10:18:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben"},"wordCount":7014,"image":{"@id":"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben#primaryimage"},"thumbnailUrl":"https:\/\/www.displayhersteller.de\/ratgeber\/wp-content\/uploads\/2023\/02\/Pantone-Trendfarben.jpg","articleSection":["Know-how"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben","url":"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben","name":"Pantone Farben 2026 | Farbtrends f\u00fcr Marketing & Werbung","isPartOf":{"@id":"https:\/\/www.displayhersteller.de\/ratgeber\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben#primaryimage"},"image":{"@id":"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben#primaryimage"},"thumbnailUrl":"https:\/\/www.displayhersteller.de\/ratgeber\/wp-content\/uploads\/2023\/02\/Pantone-Trendfarben.jpg","datePublished":"2024-03-26T14:05:24+00:00","dateModified":"2026-04-29T10:18:39+00:00","author":{"@id":"https:\/\/www.displayhersteller.de\/ratgeber\/#\/schema\/person\/1300a732ee83919ebb218862e2c750c7"},"description":"Pantone Trendfarben im \u00dcberblick: Wirkung, Farbpsychologie & Einsatz im Marketing, Messe- und Eventdesign.","breadcrumb":{"@id":"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben#primaryimage","url":"https:\/\/www.displayhersteller.de\/ratgeber\/wp-content\/uploads\/2023\/02\/Pantone-Trendfarben.jpg","contentUrl":"https:\/\/www.displayhersteller.de\/ratgeber\/wp-content\/uploads\/2023\/02\/Pantone-Trendfarben.jpg","width":1839,"height":945,"caption":"Pantone Trendfarben Beitragsbild"},{"@type":"BreadcrumbList","@id":"https:\/\/www.displayhersteller.de\/ratgeber\/know-how\/pantone-trendfarben#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.displayhersteller.de\/ratgeber"},{"@type":"ListItem","position":2,"name":"Pantone Trendfarben \u2013 Aktuelle Farbtrends im Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.displayhersteller.de\/ratgeber\/#website","url":"https:\/\/www.displayhersteller.de\/ratgeber\/","name":"displayhersteller Ratgeber","description":"Informative Beitr\u00e4ge zu Messest\u00e4nden, Werbeaufstellern f\u00fcr Messen, Events und Veranstaltungen","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.displayhersteller.de\/ratgeber\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/www.displayhersteller.de\/ratgeber\/#\/schema\/person\/1300a732ee83919ebb218862e2c750c7","name":"Selin Alica","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/650c55b627ba9992a08d890f7aa957ebf15c0e3479fbe7a420fa4fec345b976a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/650c55b627ba9992a08d890f7aa957ebf15c0e3479fbe7a420fa4fec345b976a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/650c55b627ba9992a08d890f7aa957ebf15c0e3479fbe7a420fa4fec345b976a?s=96&d=mm&r=g","caption":"Selin Alica"},"description":"Selin ist offiziell seit 2024 Teil des Teams von Displayhersteller.de und bringt frischen Wind sowie ein feines Gesp\u00fcr f\u00fcr Inhalte mit. Als Mediengestalterin mit Schwerpunkt Content Management sorgt sie daf\u00fcr, dass alle Informationen rund um unsere Produkte strukturiert, ansprechend und informativ aufbereitet sind. Messe-DNA hat sie quasi im Blut \u2013 aufgewachsen in einem familiengef\u00fchrten Messebauunternehmen, kennt sie die Branche von Grund auf. Ihre Mischung aus Textsicherheit und Messeerfahrung macht sie zu einer wertvollen Stimme im Ratgeber von Displayhersteller.de.","sameAs":["https:\/\/www.displayhersteller.de\/de\/","https:\/\/www.facebook.com\/displayhersteller","https:\/\/www.instagram.com\/displayhersteller\/","https:\/\/www.linkedin.com\/company\/12794866\/admin\/page-posts\/published\/","https:\/\/www.youtube.com\/@displayhersteller"],"url":"https:\/\/www.displayhersteller.de\/ratgeber\/author\/selin"}]}},"modified_by":"Jonas Dollhofer","_links":{"self":[{"href":"https:\/\/www.displayhersteller.de\/ratgeber\/wp-json\/wp\/v2\/posts\/4840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.displayhersteller.de\/ratgeber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.displayhersteller.de\/ratgeber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.displayhersteller.de\/ratgeber\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.displayhersteller.de\/ratgeber\/wp-json\/wp\/v2\/comments?post=4840"}],"version-history":[{"count":89,"href":"https:\/\/www.displayhersteller.de\/ratgeber\/wp-json\/wp\/v2\/posts\/4840\/revisions"}],"predecessor-version":[{"id":11043,"href":"https:\/\/www.displayhersteller.de\/ratgeber\/wp-json\/wp\/v2\/posts\/4840\/revisions\/11043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.displayhersteller.de\/ratgeber\/wp-json\/wp\/v2\/media\/4926"}],"wp:attachment":[{"href":"https:\/\/www.displayhersteller.de\/ratgeber\/wp-json\/wp\/v2\/media?parent=4840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.displayhersteller.de\/ratgeber\/wp-json\/wp\/v2\/categories?post=4840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.displayhersteller.de\/ratgeber\/wp-json\/wp\/v2\/tags?post=4840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}